What is USHOPAL? USHOPAL Review, Features

Founded in 2015 and headquartered in Shanghai, USHOPAL is a new retail company that builds omni-channel operations online and offline. As an international new luxury brand group, it is committed to the new luxury positioning, deeply cultivating the brand incubation model of integrated supply, marketing and maintenance, developing its own mini-programs and multi-brand offline integrated stores, and creating an omni-channel system of own brand control + online + offline ecology.

About USHOPAL

• USHOPAL adheres to the brand operation concept of the "Black Pearl Model" and, through capital operation, leads international new luxury brands into the Chinese market in the form of exclusive agency, wholly-owned acquisition or joint venture, providing consumers with high-quality new luxury products and ultimate experience, allowing them to feel the charm and value of the products.

• As a brand group, USHOPAL is one of the few that has its own strong technical data team. It has independently developed systems such as OMS, WMS, ERP, Data Mining+BI, B2C+B2B distribution, cross-border+large trade, order+supply planning, warehousing+logistics+sales promotion, and has 10+ warehouses and 20+ shipping logistics systems worldwide. This enables USHOPAL to have a strong speed of operation and profit management system, and its profit margin and inventory+sales turn speed are much higher than the market.

Business Model

USHOPAL International New Luxury Brand Group has joined hands with international brands to create a new way of incubation in China, and has led foreign top luxury skincare and health brands into the Chinese market through data mining + omni-channel integration. Data screening harvests the black pearl brand with the greatest potential, China's only own brand control + online + offline ecological omni-channel black pearl operation closed-loop system, global warehousing logistics supply management system + self-developed T system, to support the rapid and large-scale development of the platform.

Service Brand

The brands currently served by USHOPAL include: Aveeno, Estee Lauder, Henkel, CAUDLIE, HHUYGENS, Juliette has a gun, Algologie, Chantecaille, etc.

Brand Upgrade

In November 2018, the group held a Double Eleven themed party with the theme of "Innovation, Unity and Unity", and officially announced the company's new name, which was upgraded to USHOPAL.

USHOPAL's CEO Guo Lu shared USHOPAL's new upgrade concept. U was added to the original name. U stands for Universal, which means the company is committed to building a global international image and upgrading its positioning to become a world-oriented international new luxury brand group. At the same time, U also stands for the left brain and the right brain, combining transformation and creation, representing USHOPAL's requirements for high-quality talents.

Financing

-In March 2015, USHOPAL completed its seed round of financing. The amount was not disclosed. The investors were SOSV and Chinaccelerator.

-In September 2018, USHOPAL completed its B+ round of financing with an amount of RMB 200 million. Investors included Youngor, Cathay Capital, and Lianjie Capital.