Amazon PD is in full swing, and the most popular item is actually Crocs!

Amazon's Prime Day went on as planned, and many sellers reported a surge in sales. However, the popularity of products in different categories varies, so some categories are extremely popular, while unpopular categories are ignored.

Recently, data released by traffic statistics agency Similarweb showed that consumers' shopping preferences seemed to have begun to emerge in the pre-sale period before Prime Day.

It is understood that although Amazon's Prime Day this year will not officially start until July 11, data shows that between June 26 and July 2, many consumers have already begun to pay attention to Prime Day pre-sale activities.

Similarweb predicts that this year's PD event will attract tens of millions of consumers. Last year, Amazon members bought more than 100 million products during the pre-sale period.

Among all the popular categories, Crocs are undoubtedly the most popular product this year. According to data from Similarweb, during the pre-sale period, Crocs has basically dominated the top spot in the best-selling product list.

In fact, it’s not just the United States. Crocs hole shoes have been extremely popular in China recently . Fashionable men and beautiful women on various social media will wear a pair of DIY hole shoes.

In addition to Crocs, another popular category on Prime Day is various electronic products. Among them, Amazon's own products, including the Kindle series, Alex voice assistant and Ring video doorbell, are very popular with consumers.

Data shows that half of the top 10 best-selling products during the discount period are electronic products. Speaking of electronic products, Apple is of course indispensable, and its AirPods, AirTag and the ninth-generation iPad are all frequent visitors to the best-selling list.

In addition, since it is summer now and the temperature in many parts of the United States continues to rise, the sales of small appliances for cooling down the heat are also rising. During the PD period, a tabletop ice maker of the Euhomy brand has been dominating the sales list of the category.

In addition to big brands, ice makers from many small and medium-sized sellers have also made it onto the best-selling list, which shows that this summer is really hot.

In addition to ice makers, mini refrigerators and small washing machines also ranked among the top sellers in the home appliance category. Is the single economy beginning to become popular in the United States?

For sellers, it is important to keep an eye on overseas trends and adjust product selection strategies in a timely manner. Even if PD sales are not good this year, there is still Black Friday and Cyber ​​Monday waiting for you!

Amazon

PD

Crocs