Spain's annual online spending is 2336 euros, with fashion and leisure being the most popular

With the end of Christmas, the year-end holiday shopping season can be said to have come to an end. Sales in some countries during this peak season may not meet expectations. However, looking at the whole year, in the context of the ongoing epidemic, online shopping sales have also been stable and rising.

According to statistics, the average online shopping expenditure of Spanish consumers in 2021 totaled 2,336 euros, an increase of 11% over 2020. And all categories have increased, among which leisure, games and sports training equipment are the three fastest growing categories. The largest purchases in 2021 are fashion, leisure, footwear, accessories, health and beauty, and mobile devices.

According to the Cetelen eCommerce 2021 Observatory survey of Spaniards aged 18 to 65 who have shopped online in the past 12 months, 85% of online shoppers are very concerned about logistics and pay attention to the progress of logistics. It is worth noting that the number of consumers returning goods has decreased in the past 12 months.

The report also pointed out that more than 70% of online shoppers shop through mobile phones or tablets. In 2021, the proportion of purchases through social networks increased by 13%. This shows that local consumers are highly dependent on portable devices for shopping, but more efforts are needed in the development of social media e-commerce.

According to statistics from Smartme Analytics , AliExpress is one of the most popular shopping apps in Spain and also the app with the largest growth in downloads, with a year-on-year growth of 7.8%. Amazon ranks second.

Experts analyzed that Spanish consumers prefer high-quality and low-priced products, so AliExpress has won the favor of local consumers in terms of high cost performance. And 65% of Spanish consumers will pay attention to whether there is free delivery and discounts when shopping online.

Spanish consumers also attach great importance to purchasing experience and convenience. 30% of Spanish consumers said they hope the payment process is simple and fast. They also pay attention to product reviews and their previous purchasing experience to decide whether to buy.

Therefore, sellers and companies in relevant areas can adjust their product selection appropriately based on the consumption habits of local consumers and this year's consumption summary, and make early plans for next year's sales to increase sales.

Spain

Online Shopping