The U.S. fishing gear market has huge development potential, with a scale of nearly 4 billion U.S. dollars!

In recent years, fishing has become a popular form of leisure and entertainment for the general public. In the wild suburbs, fishing in a river or lake with fresh air can help you get away from the hustle and bustle of the city and relax your body and mind. In the United States, across the ocean, there are also many people who love fishing.

Recently, according to data from the NPD Group, the size of the U.S. fishing gear market has continued to grow over the past three years. In the 12 months ending in September this year , sales of fishing gear supplies on large U.S. retailers and e-commerce platforms increased by 4% compared to the same period last year, reaching $3.9 billion.

In terms of the sub-categories of the fishing gear market, the turnover of fishing lines, baits and tackle accounts for the largest part of the entire fishing gear market, about 40%. The second largest category is fishing rods and reels, accounting for 34% of the total turnover of the fishing gear market. Finally, fishing accessories and marine electronics account for 14% and 12% of the total turnover respectively.

Image source: NPD Group

Among these, marine electronics products account for a relatively small proportion of the industry's total turnover, but according to data from the NPD Group, the growth rate of marine electronics products is the fastest among several categories , with turnover increasing by 26% compared with the same period last year .

Matt Powell, sports industry consultant for the NPD Group, said: "The popularity of fishing in the United States is closely related to the epidemic. People hope to find a new safe and fun way to exercise outdoors. The current fishing equipment market in the United States is the largest in history."

Fishing equipment is consumable, which will be a major driving force for the continued development of the fishing gear market. Consumers who have invested in and fallen in love with this sport are making additional purchases, and sales of accessories-related categories, from tackle boxes, rods and reel boxes to baits and depth finders, are also growing.

According to NPD data, it can be seen that the demand for fishing gear by Americans is continuing to rise, and the fishing gear market has huge development potential. Interested sellers can learn more about relevant information and make reasonable arrangements based on their own situation.

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