Monthly search volume reaches 110 million! AliExpress Russian traffic breaks record

According to the latest data from AliExpress Russia, in November 2021, the number of users visiting AliExpress Russia set a record for the entire operation period , reaching 35 million, and the highest record of daily active users reached 12.5 million. The number of active buyers in the past 12 months has exceeded 28.7 million.

Data shows that about 82% of users shop through mobile devices , of which 52% are male and 48% are female. In terms of age, the most active group is between 25 and 34 years old. Consumers spend an average of 13 minutes a day, with the highest activity on Thursday.

In terms of the number of searches, there were a total of 110 million searches in November , among which food, home furnishings, smartphones, mobile phone cases, clothing, and women's bags were relatively popular categories.

In addition, live shopping is becoming increasingly popular, and live streaming set a record throughout November, with local bloggers and sellers conducting a total of 1,561 live broadcasts on the app.

AliExpress Russia was launched in 2019 as a joint venture between Alibaba Group, VK (formerly Mail.ru Group), USM International and the Russian Direct Investment Fund (RDIF) . It is currently an online platform for selling consumer goods from China and other countries in the world .

This year, AliExpress Russia launched its own local app, developed entirely by a Russian team. According to App Annie data, the app ranked first among all Russian apps in terms of download growth in 2021.

Russian e-commerce is booming, and AliExpress has also seen rapid growth. During the Double 11 shopping festival, AliExpress Russia's sales reached 33.3 billion rubles, and more than 25.6 million orders were placed during the sales period. Compared with last year, the number of products in Russian manufacturers and sellers' stores increased 4.5 times to 15.2 million items.

With rapid growth, AliExpress Russia has also been increasing its investment in various aspects, such as planning to open an order fulfillment center in the Moscow area, developing local payment, and improving basic logistics information . Some time ago, company representatives also expressed plans to conduct an IPO next year .

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