The festive atmosphere is strong, and sales of Christmas wreaths surged 289%!

Although there are still more than 40 days to Christmas, there is already a strong festive atmosphere across the UK. According to Tesco 's annual report, last year's epidemic restricted British people's holiday celebrations, and this year people plan to celebrate Christmas earlier than ever before.

British online retailer notonthehighstreet also recently conducted research showing that the British started preparing for Christmas earlier than in 2019. These enthusiastic shoppers said that putting up Christmas decorations immediately after Halloween would make them more relaxed and happier.

In October this year, sales of Christmas decorations increased by nearly one-fifth. According to a report by notonthehighstreet , Christmas wreaths are at the top of the list of Christmas decorations snapped up by Britons, with sales of Christmas wreaths up 289% since October compared to the same period last year .

The Christmas wreath is an indispensable decoration for the British when celebrating Christmas , and it has a long history. It is said that the Christmas wreath originated from the Christian faith, and its round shape symbolizes the "eternal life" of Christ . But now for most people, it is purely a decoration.

When I searched for "Christmas wreath" on Google Trends , I found that the popularity of the term has been gradually increasing recently. The country with the highest search popularity for this term in the world is the United Kingdom, followed by Ireland and Australia, and the United States ranks fifth.

Holly Harper, executive of notonthehighstreet , said: " Hanging a Christmas wreath on the front door symbolizes a warm welcome to family and friends, and it is often also a sign of style in the house. Therefore, Christmas wreaths are indispensable during the festive period, which is one of the important reasons for the recent surge in sales. "

At the same time, notonthehighstreet 's survey results also show that compared with previous Christmases, British people this year want to spend more time with their families. Nearly half of the respondents said they want to spend more time with their families, and only 20% of the respondents want to spend time with friends.

In addition to Christmas wreaths, Christmas turkeys have also seen a surge in sales. British upscale supermarket Mark & ​​Spencer said that so far, they have sold more than 70,000 frozen turkeys, and sales of holiday frozen foods have increased by 500% compared with the same period last year .

All in all, since the British missed out on last year's holiday celebrations, people will be more enthusiastic about celebrating Christmas this year. Christmas product sellers may realize their dream of booming sales!

UK Market

Christmas wreath

Christmas