New opportunities for sellers! Another platform is launched with its own independent website

This year's cross-border e-commerce market has both risks and opportunities, and sellers have both gains and losses. Under the trend of Amazon's account suspension and association, building a self-built independent website has become one of the diversified options for the platform. Newegg officially launched its self-built independent website solution Newegg Website Service in September this year. The person in charge of the platform said that the plan aims to empower Chinese sellers going overseas.

As for the advantages of building an independent website, according to the interviews with its founders by relevant media, they can be roughly divided into the following: the security, functions and performance of the platform have been tested for many years, the platform technology is safe and reliable, and it has high overall cost performance and a professional team. These advantages are worthy of the trust of Chinese sellers.

It is reported that the services provided by the Newegg independent website include customer information management, product management, traffic data management and optimization, user marketing management and other services. In addition, Newegg implements traffic differentiation. Sellers can sell on the Newegg platform or on its independent website. The traffic is differentiated and will not be counted as one source.

In fact, building an independent website and getting rid of third-party platforms has become a new opportunity for sellers, and this "disintermediation" model that takes the initiative is also accelerating and has many advantages. For example, some sellers are still worried about clearing inventory, but independent websites can alleviate the pressure of clearing inventory to a certain extent and increase sales channels. In addition, sellers can also improve conversion rates and increase traffic. Therefore, interested sellers can try independent websites to provide themselves with another channel to expand the market.

Newegg was founded 20 years ago and is a technology-focused electronics retailer headquartered in California with distribution in the United States and Canada. Newegg's markets include Europe, America, Asia Pacific, Latin America and the Middle East, with North America being its main market. In the first half of this year, the company's sales and gross profit both rose by more than 30%.

Newegg

Independent website

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