What is Privalia? Privalia Review, Features

Privalia is a Spanish online fashion store and fashion flash sale website, with business mainly covering Spain, Italy, Brazil and Mexico.

About Privalia

Privalia was founded in Spain in 2006. In April 2016, Ventre-Privee, a French e-commerce giant, acquired Privalia.

Privalia is a limited-time discount website. Each brand has a discount period of 3 to 5 days, and the promotion is through inviting registered members.

Important data

Privalia has 24 million registered users and 4 million monthly visitors.

The number of real-time products on each Privalia site is 120,000, and is expected to reach 1 million in 2019, with 3,500 brands on board;

Products on Privilia are positioned as mid-range brands and are retail-oriented;

The average order price on the Spanish site is 60 euros, and the average order price on the Italian site is 67 euros;

Mobile terminals account for a high proportion: 80% of traffic comes from mobile terminals, and 70% of orders come from mobile terminals. As the earliest website to invest in the development of mobile terminal shopping in Southern Europe, Privalia currently has obvious advantages in mobile terminals, with 26 million APP downloads;

The website is localized: for example, the Spanish site only serves Spanish consumers, and the Italian site only serves Italian consumers.

Consumer Group

70% of Privilia's customers are women aged 30-45. 6% of the customers are middle- and upper-middle-income groups, with monthly incomes ranging from 1,200 to 2,500 euros. One-third of the customers are mothers.

Entry conditions and main requirements

1. The sellers who join the platform must be brand owners or sellers who have obtained brand sales license;

2. The minimum number of product SKUs is 300;

3. The product price must be reasonable and a discount must be set on the platform. The minimum discount is 30%. Products with a discount of 50% or more can participate in platform promotions;

4. The seller must ensure that the product is delivered to the customer within 5 working days;

5. Sellers must provide feedback to customers via email within 24 hours and provide customer service in Spanish or Italian;

6. The order fulfillment rate is at least 98%;

7. The return rate must be less than 8%.

Settlement process

If Chinese sellers are interested in joining Privilia, they can contact the investment manager or choose an agency.

Settlement Fees

There are no monthly fees for the Privilia platform; fees are commission-based: 5%-20% of sales commissions are charged.

Payment cycle

Privalia's payment cycle is 25 days and the payment currency is Euro.

Platform promotion strategy

1. Banner ads;

2. Home page promotion activities;

3. Product filter;

4. Email marketing;

5. App marketing and promotion.