Amazon changes clothing product attributes again, sellers: It makes no sense

Recently, Amazon US released an announcement stating that it will change product attributes again. The new regulations will take effect from August 20, 2021.

Amazon said: "To simplify the apparel product listing experience, Amazon has merged two existing attributes, material-composition and fabric-type, into one attribute, fabric-type."

At the same time, Amazon emphasizes that sellers must select the fabric-type attribute when creating a new listing, because the material-composition attribute will no longer be available. Although sellers are not required to take any action at present, Amazon still encourages sellers to start using the fabric-type attribute for new products.

For existing listings, Amazon will copy the material-composition attribute to the fabric-type attribute, and will publicize the specific progress of the work in the product listing.

The announcement of this regulation has caused dissatisfaction among many sellers.

Some sellers believe that Amazon's approach is meaningless and that the types of products that should really be changed are color and color map. In addition, program anomalies occurred when changing product attributes as required, causing sellers to be dissatisfied and speak harshly.

Some sellers mentioned that they have become accustomed to Amazon’s “making trouble out of nothing” rule changes, and even “look forward” to Amazon’s next market reform plan.

In fact, this situation is not uncommon. As early as July last year, Amazon announced the introduction of two new product categories, "Screen Protector" and "Wheel". On January 21 this year, Amazon announced the introduction of new product types and attributes to improve sellers' listings.

It was not until April 26, 2021 that Amazon required clothing products to add mandatory size attributes, requiring sellers to fill in the newly added standardized size attributes when creating new clothing product listings.

Amazon's combination of product attributes and information is most likely based on two considerations:

1. Amazon decided to regulate the clothing market, purify the market environment, and provide a better trading background for sellers and buyers.

2. Amazon adjusts its product recommendation algorithm to provide buyers with more accurate product recommendations while helping sellers increase traffic and sales.

Although most sellers say that this change is useless, a standardized listing is a prerequisite for obtaining a high traffic ranking, so it is better to change it again.

Amazon

Clothing products

Seller