Amazon updates the layout of product details pages, and brand sellers make a lot of money!

However, the brand presence of Amazon sellers seems to be erased intentionally or unintentionally. Therefore, many sellers will start to build independent websites for their own branding.

However, Amazon seems to have realized this problem and has begun to increase its support for brand sellers.

Recently, Amazon released an announcement that the layout of product detail pages will be adjusted to a certain extent, and sellers can now add their own brand story information to the detail page. The announcement also attached a link to let sellers understand the details.

In addition to the various text guides provided by Amazon, there are also many Youtube videos explaining how this feature can affect the seller’s brand image.

In an announcement to sellers, Amazon said: “Our new Brand Story feature will allow sellers to tell their unique brand story to consumers through a section on the product detail page.”

"After the feature is officially launched, a 'From the Brand' section will appear on the seller's product details page, where sellers can share their brand story or share information such as their product advantages to showcase all aspects of their brand."

According to Amazon, the addition of the product story section is mainly to supplement the A+ page. The current A+ page mainly drives sales through product information.

However, adding brand information can not only increase the product transaction rate, but also allow consumers to have a further understanding of the brand, thereby increasing the stickiness between consumers and the brand.

However, this feature will only be open to sellers who have successfully passed brand registration in the future, so there is still a certain threshold.

From the seller's perspective, this change will undoubtedly be of great help to their brand promotion. By implanting brand-related information on the product page, brand exposure can be further increased, allowing consumers to learn more about their brand.

Moreover, for Amazon entrepreneurs, having a channel to tell their entrepreneurial stories and satisfy their desire to express themselves may resonate with some consumers and cultivate a group of loyal fans of the brand.

Amazon

Brand sellers

Product details page