Will Amazon surpass Google and become consumers' preferred search platform?

A study on "Where do they search for products" released by SPJIMR Management Research Institute in 2021 on global consumers showed that 38% of consumers choose Amazon as their preferred search platform , with Google having a slight advantage with 40% of the data .

Why has Amazon become the preferred search platform for many consumers? SPJIMR believes that in the era of information explosion , it is easier for consumers to search for relevant products on Amazon . In addition, Amazon's algorithm can track a person's past preferences and display the consumer's favorite search results . At the same time, on the Amazon platform, consumers can also evaluate through other customers' comments . Amazon will also recommend different sellers to consumers, giving customers more choices .

In addition to consumers, more and more brands and sellers are choosing to place ads on Amazon instead of Google. Data shows that for brands and merchants that place ads on Internet platforms, 46.7% of their product searches come from Amazon, while 34.6% come from Google.

The main reason for this is that on Amazon, brands only need to optimize keywords related to the product name, while Google needs to optimize the title and tags. In addition, Amazon's search ranking algorithm is also simpler than Google's.

These changes among consumers and brands are worrying Google, which has nearly 73% of the search advertising market in the United States , followed by Amazon at 13%. Although it still has an advantage, Google has taken steps to compete fiercely with Amazon .

Google is integrating its search interface . If someone searches for a piece of clothing on Google, it will now show search results on YouTube, blogs and other shopping sites. Google is taking steps to bring more sellers and products to its platform to make it a convenient marketplace. In addition to this, Google is also waiving sales commissions for sellers.

The final outcome of this competition has not yet come out. It remains to be seen whether Amazon will surpass Google or Google will still maintain its lead .

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