What is Otto? Otto Review, Features

Otto is the second largest e-commerce company in Germany, second only to Amazon. Its main products include 6,800 brands and 1.8 million items, including clothing, furniture, kitchenware, toys, household items and electronic products.

About Otto

• OTTO Group is a global retail and service group with 123 branches in more than 20 countries, approximately 53,000 employees worldwide and global business revenue of more than RMB 100 billion.
• Otto Group is Germany's leading provider of e-commerce solutions and services, ranking second in the global comprehensive B2C ranking. It is also Europe's largest online clothing, apparel and daily necessities retail channel operator.
• Product categories: Electronics, home furnishings, outdoor, clothing, footwear, electrical appliances, small appliances, office supplies

Entry requirements

• German local company registration: Even if it is a domestic seller brand, it is necessary to use a local German company to register the seller account of the OTTO platform, and the annual sales in Germany in 2019 must be more than 1 million euros. At the same time, it is also necessary to provide the German company's local bank account number and VAT tax number in Germany for subsequent payment process operations.

• Local logistics and delivery in Germany: Currently only self-delivery mode is supported. All merchants need to send goods to buyers from Germany (through their own warehouses in Germany or German overseas warehouses for self-delivery). DHL/Hermes/GLS must be used for delivery.
• Seller Social Responsibility Guidelines: The platform will sign a series of contracts to ensure that the platform meets the conditions of being a third-party seller in terms of environmental protection, ecology, human rights, quality, and service.

Otto Fees

Development History

-In 1949, shortly after the end of World War II, Otto founder Professor Werner Otto founded what is now the world's largest mail-order company in Hamburg, Germany, starting with just a small order for shoes. To this day, Werner Otto is still the honorary chairman of the supervisory board.

-In 1981, Werner Otto handed over the management of the company to his eldest son, Dr. Michael Otto.

-In 1990, Otto launched a 24-hour express delivery service.

-In 2000, Otto launched the telephone ordering function.

-In 2007, 26 years after having been a member of the Executive Committee, Michael Otto joined the Supervisory Board and Hans-Otto took over as the new CEO of the Otto Group.

-In 2008, Otto Fashion Blog was launched.

-In 2011, Otto's mobile version m.otto.de was launched.

-In 2014, won the German Innovation Award.

-In 2016, furniture, home furnishings, lighting and the company's own stores were launched.

-In 2016, Otto’s online turnover reached 689 million euros, making it the largest online furniture and home furnishings company in Germany.