No bottom line! Service providers add new measures to combat competitor advertising business

Recently, a service provider openly announced a new service in WeChat Moments, which is to attack the advertising business of competitors. The specific magic operation is to click on all the ads of the competitors, so that the competitors dare not open any ads. According to the service provider, this service is operated entirely by mobile phone and is charged on a per-use basis.

There are wolves in front and tigers behind. The seller: Am I going to be surrounded?

It has to be said that this wave of operations by the service provider caught people off guard. At first, sellers were still worried about Amazon's frequent account suspensions, and then the service provider launched an advertising business to attack competitors. At this moment, the sellers seemed to be surrounded on the battlefield, surrounded by enemies on all sides.

However, a seller revealed that this business had been exposed before, and some sellers naively thought that as long as they opened this business, they could hit their competitors and thus sit back and relax. But this was not the case. After the seller opened this business, he was counterattacked by his competitors, and the advertising costs soared dozens of times. This bloody lesson also scared away many sellers.

Unexpectedly, advertisements to crack down on competitors would reappear in the cross-border circle, which really made sellers sweat. However, we still don’t know whether there are sellers who will start this business again. But what we know is that this service provider has been badly criticized by sellers.

Fighting Amazon head-on and guarding against villains behind the scenes, it has to be said that it is a bit difficult for Amazon sellers!

Amazon sellers: We all grew up being ravaged

Sellers who have not been bullied are embarrassed to say that they are doing business on Amazon. Especially those who enter Amazon with small capital, almost all of them have grown up in the midst of being bullied.

This is closely related to the vicious competition that has always existed in the circle . In addition to the conventional malicious competition methods such as malicious following sales, malicious bad reviews, malicious clicks on ads, and malicious complaints of infringement, there are countless other tricks that are difficult for sellers to avoid.

The turmoil in the cross-border industry has gradually made the already impetuous atmosphere tense. If you can't change the environment and the situation you are being ravaged by, change your response strategy. Do a good job of defense. When malicious competition means come, collect evidence, report to Amazon or raise the banner of law.

Of course, the most important thing is to be yourself and calm down!

Amazon

Service Provider

Fighting against competitors