The holiday shopping season is coming! A guide for merchants posting on Instagram

With less than 100 days left until Christmas 2021 , Instagram recently released a new holiday guide to help businesses maximize their promotional effects on the platform , and specifically introduced tips for using Instagram stores and related e-commerce elements .

The new holiday season website provides a series of explanations on how to use promotional methods and e-commerce elements , and links to more in-depth overviews and detailed explanations of each tool for those who need them .

The guide also includes insights and tips on how to use elements such as product details, ads, shopping tags, and more .

According to the editor, the overview of the main interface of Instagram is quite concise , only pointing out relevant cases and tips. However, this does not affect Instagram's ability to provide marketing guidance to users , because there are many important elements that are habitually ignored by users, such as the use of product tags in Instagram's video application Reels mentioned in the picture .

Instagram has been constantly promoting the use of its short video app Reels to users, and even added a specific item for Reels (@SMTSsocial) in the user's tag search library results .

Given the importance Instagram places on its short video app Reels , merchants on the platform can consider using Reels to promote their products this holiday season . Instagram’s official guide provides specific guidance in this regard, detailing the various ways to tag products in the Reels app .

It is reported that many of the contents of these explanations have actually existed for a long time , but this time Instagram officially compiled them together so that users can access and learn related operations more intuitively and conveniently .

Instagram also released some new guidelines , including a six -page overview of its product practices .

The holiday season guide launched by Instagram this time has indeed provided great help to its platform merchants . As the holiday season is approaching quickly, it is very necessary for sellers doing e-commerce on the platform to take a look at the guidance provided by Instagram officials to better understand and use the e-commerce elements in the application to improve sales performance .

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