What is Dufry? Dufry Review, Features

Dufry is the world's largest duty-free retailer headquartered in Switzerland. Its business scope covers more than 65 countries and regions and it has nearly 36,000 employees worldwide.

About Dufry

• Dufry is a leading global travel retailer listed in Switzerland. The Group is headquartered in Basel, Switzerland and the company’s history can be traced back to its founding in 1865.
• Dufry is globally active with a corporate structure spread across three regions: EMEA, APAC and the Americas; the company has built a strong portfolio of long-term concessions with airport authorities and other owners, managing nearly 470,000 m2 worldwide.
• Dufry offers its customers well-known international brands from more than 1,000 suppliers and the company also works with local partners to adapt its products to its customers' local habits.
• Dufry’s multilingual staff, with expert product knowledge, are specially trained to ensure every customer receives a world-class experience. Pre-COVID, Dufry had a market share of nearly 20% in airport retail and nearly 11% in travel retail across all channels.
• The Dufry logo was created by combining the cross of the Swiss flag with the "DF" for Dufry and Duty Free. At first glance, the newly created icon does not immediately transmit a link to the travel retail business, but when rotated 90°, the "shopping basket" becomes apparent.

Dufry's retail concept

• Retail brands used on a project-by-project basis based on their local/regional reputation
• Maintain flexibility to offer various concepts to customers