More than 12 million users visit every week! Australia's largest retailer Woolworths launches online platform

Recently, Australian retailer Woolworths announced the launch of a new online platform, Everyday Market, to provide customers with a one-stop service.

The new Everyday Market platform has a total of 2,200 products to choose from, with a focus on home appliances, baby products, toys, pet care, health and beauty. Woolworths said that during the trial period, kitchen utensils and toys were the best-selling categories.

The launch of the Everyday Market platform means that consumers can add products to their shopping carts just like shopping in an offline supermarket and complete an online transaction in a simple and convenient way.

Woolworths General Manager Everyday Market, Lance Eerhard said: “ At Woolworths, millions of customers use our website every week to buy food and groceries. We want to make it easier to shop in a way that suits you. And with Everyday Market, we want to help our customers get more of their everyday needs in one seamless and convenient online store. We have the ambition to more than double the online product range and deliver tens of thousands of new products to our customers over time.”

In addition, the platform has no minimum delivery price. Except for some larger and heavier items that may incur additional shipping costs, users can choose goods of any amount, and the delivery fee is uniformly US$10.

In addition to providing consumers with more choices and convenient services, Everyday Market will also bring new development opportunities to the brands that cooperate with it.

Woolworths ’ website and apps have more than 12 million visitors each week, providing greater exposure for Everyday Market and its partners’ products.

According to the 2021 fiscal year report released by Woolworths in late August, as of June 27, 2021, Woolworths ' sales increased by 5.7% to US$67.2 billion. Net profit after tax increased by 22.9% to US$1.429 billion, and the group's total profit before interest and tax increased by 13.7% year-on-year to US$2.655 billion.

Woolworths' e-commerce sales also surged 58.1% to $ 4.058 billion, with food sales increasing 75% throughout the year, from $ 1.449 billion to $2.537 billion.

Additionally, during the year, the online platform’s weekly visitors increased by 26% to just over 12 million, while its membership increased by 6% to 13.1 million.

According to statistics, Australia ranks third in the world in terms of Internet and smartphone penetration, and Australians spend an average of 10 hours a day on the Internet. About 90% of Australians are Internet users, with a strong online shopping foundation. This is a promising development prospect for both local e-commerce companies like Woolworths and cross-border e-commerce sellers.

Australia

Woolworths