Haitong Securities Research Report: Digital foreign trade is now in season, and merchants need to focus on the leading platform Alibaba International Station

Recently, B2B digital foreign trade has become popular.

Recently, Haitong Securities, a leading domestic brokerage firm, released its latest research report, rating the performance of "digital foreign trade" as "outperforming the market". It also believes that as Alibaba International Station continues to introduce new technologies to accelerate its development, "the purchasing habits of overseas companies are rapidly shifting to online, and digital foreign trade has become an inevitable option and an irreversible trend in global trade."

Haitong Securities Research Report also believes that China's exports in the second half of this year are generally optimistic, and with the changes in overseas demand, new opportunities are also emerging. Chinese merchants can focus on the opportunity categories and overseas progress on the leading platform Alibaba International Station .

The research report believes that data shows that in the first half of this year, Alibaba International Station's overseas procurement demand increased by 33 % year-on-year , 90% of industries' online exports grew rapidly, and 91% of overseas markets' online traffic increased . Not only did emerging markets such as Southeast Asia continue to grow rapidly, but traditional foreign trade markets such as Europe and the United States also returned to the growth track.

This shows that overseas online demand in various industries in my country was stable in the first half of this year, and China's manufacturing barriers have gradually become more solid.

The research report said that even in the clothing industry, the overall national export data fell from January to June, but the number of clothing buyers on Alibaba International Station still increased by about 20% . In other industries, home improvement building materials, new energy, and auto parts showed relatively stable trends. Industrial machinery and construction machinery grew steadily at a rate of 20%.

Not only have brokerage research reports recently focused on B2B digital foreign trade, but even Amazon, an international e-commerce giant that has long been engaged in B2C, has recently believed that B2B cross - border commercial procurement will be the next "strategic opportunity."

An internal survey of Amazon shows that the proportion of corporate buyers whose online purchases exceed 40% has increased from 56% in 2021 to 68% in 2022 .

In fact, B2B digital foreign trade is the earliest and most mature model for domestic merchants to go global. Alibaba International Station has been established for 24 years and provides Chinese merchants with a series of digital foreign trade services including overseas marketing and customer acquisition, cross-border logistics fulfillment, cross-border capital services, and enterprise management tools.

At the same time, since the beginning of this year, Alibaba International Station has further entered new technologies such as AI , upgraded various services, and officially launched the foreign trade business intelligent workbench OKKI . New foreign trade formats such as Class B cross-border live streaming have also emerged on the platform , greatly facilitating the overseas expansion of small and medium-sized enterprises.

Alibaba International Station

Digital Foreign Trade