Take a look! Japan Rakuten's top ten best business categories in 2020

Every year, Japan's Rakuten, Inc. (Rakuten Market) holds an annual store selection event and awards ceremony to recognize those stores that have won the best store awards.

Rakuten Market finally selected the " Rakuten Store of 2020" after comprehensively evaluating the popularity votes and sales of Rakuten members in approximately 53,000 stores .

So let's take a look at the top 10 Lotte stores in 2020 and what types of stores do they operate? ▽

First place: " Joshin web Home Appliances and PC Large Specialty Store" (Mainly sells home appliances and personal computers)

Second place: Yamada Electric Rakuten Market Store (mainly sells home appliances and electronic products)

Third place: A-PRICE Rakuten Market Store (mainly sells home appliances)

4th place: Alpen Rakuten Market Store (mainly sells sports equipment and fashion products)

No. 5: "Modern Cole Rakuten Market Store" (mainly sells interior decoration, furniture and home appliances)

Sixth place: "Hakuten Market Store" (Mainly selling various household products)

No. 7: "Mini Market Store" (Mainly selling natural health foods)

Eighth place: "サプリ専门SHOP シードコムス楽天market store" (mainly selling health supplements such as diet, beauty and health care)

No. 9: Tansu Genrakuten Ichiba Store (mainly sells furniture, bedding, home appliances and interior decorations)

10th place: Echizen Kanisakunin Koragumi Rakuten Market Store (mainly sells seafood such as crabs and shrimps)

Judging from the categories of business of these award-winning stores, they mainly focus on household appliances, furniture, electronics, decoration and other products related to family life. Such products are also very popular in the Japanese market on platforms such as Amazon Japan and Yahoo Shopping.

The COVID-19 pandemic in 2020 has brought about earth-shaking changes in the daily lives of Japanese people, and e-commerce has changed from a "convenient thing" to an "indispensable thing in life." And this megatrend is not temporary, and online shopping will continue to develop even after the COVID-19 pandemic ends.

In this sense, the Japanese e-commerce market holds huge opportunities. But at the same time, Japanese sellers also need to have a different perspective than before to take the needs of the Japanese people seriously, and constantly update the way of service and product demands, and strengthen communication with customers.

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