French cosmetics market recovers, with mascara the best seller!

As the world's cosmetics industry mecca, the French cosmetics industry's continuous economic growth record has been interrupted and the growth rate has slowed down amid the COVID-19 pandemic in Europe. However, as the epidemic slows down, it's time for people to clean up their makeup.

According to the research agency NPD , French cosmetics sales increased by 1% in the period from June to August 2021. During this period , total sales reached 71.4 million euros . It can be said that a market that faced many challenges during the epidemic has finally ushered in positive signs of recovery .

Since the outbreak , the closure of perfume shops and department stores and the reduction of social interactions have caused the sales of cosmetics to decline . With the resumption of economic life in June 2021, more people returned to offices and cultural places, and bars and restaurants resumed business. Against this background, color cosmetics recorded positive growth for the first time since March 2020 , with sales increasing by 12% from June to August 2021 compared with the same period in 2020. Among them, the increase in mascara was 31%, the increase in powder was 28% , and the increase in eye shadow was 25% . Thanks to the wearing of masks , eye cosmetics, such as mascara , eyeliner, eye shadow, etc., are the main driving force for growth.

In addition, sales of complexion cosmetics also increased by 2% from June to August 2021 compared to the same period in 2020. As people prefer a more natural look, sales of bronzer powder increased by 6% . At the same time, tinted creams also increased by 3% compared to last year and 6 % compared to 2019. This confirms that consumers continue to have a strong interest in products that combine the advantages of makeup and skincare. In addition to these, other cosmetics , such as blush, setting spray , etc., have also seen an increase in sales .

Mathilde Lion, NPD European beauty expert, commented: "Color cosmetics is the most affected category in the beauty market. Its sales have been severely affected by major changes in our lifestyles and the need to continue wearing masks. However, as restrictions are relaxed, consumers are beginning to pay attention to their makeup again, especially eye makeup. The performance of the cosmetics market in the upcoming Black Friday and Christmas is expected to be worth watching. "

France

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