Attention! AliExpress's fully managed Double 11 stocking incentive is here! Merchants are welcoming various benefits

There is good news from AliExpress again!

On September 27, AliExpress released the 2024 " AliExpress Fully Managed Double 11 Promotion Incentive Plan ". This year, overseas Double 11 merchants will actively enter warehouses with designated hot-selling products, and the platform will directly pay money if relevant conditions are met.

Not long ago, AliExpress clarified the "POP+full custody" dual-track driving model for the cross-border industry, and had a clear positioning for different products: POP encourages new product-driven, high-rich products, which can be fulfilled through cross-border direct delivery /JIT ; while cross-border full custody focuses on products represented by light and small items and relatively concentrated standard products, and encourages warehouse delivery .

Figure: AliExpress's cross-border cargo pallet "POP+Hosting" dual-track driving strategy

The various stocking incentive programs introduced recently are the good news that fulfilled the previous promises. Specifically, the platform will provide merchants with all-round encouragement from the two aspects of "POP new products" and "delivery from managed warehouses", including " real money " incentive refunds.

For example, the "Cross-border Fully Trusted Stocking and Warehousing Incentive" released on September 27 will give merchants different levels of incentives in the three parts of " stocking before promotion " , " stocking during promotion " and " guarantee after warehousing " .

Figure: AliExpress’s fully managed Double 11 incentive plan

1) Pre-sale stocking incentives : Merchants who receive stocking orders for " designated hot-selling products" and meet the requirements such as timely fulfillment rate can enjoy the value of goods   1%   Rebate incentives .

2) Stocking incentives during big sales: Merchants receive stocking labels as “urgent stocking lists” and respond positively. If they meet the requirements, they can enjoy a 100% reduction in door-to-door supply chain management service fees .

3) Various guarantees after stocking up in warehouses: Stocking up in warehouses before and during big sales can enjoy four protection rights and interests: "traffic support", "no return of goods within a limited time", "co-investment in clearing the platform", and "reduction of shipping fees for return of goods".

Merchants can check whether there is a "Big Promotion Incentive" logo in the " Fully Managed Workbench - Product Operation List ". For details , please see the backend merchant announcement.

Figure: AliExpress 2024 Overseas Double 11 Promotion Schedule

In addition, before the 2024 Overseas Double 11, products suitable for warehousing may receive warehousing or replenishment invitations; merchants can view them on the " Cross-border Seller Center - Product Operation " or " Replenishment Warehousing -Warehouse Delivery Preparation " page . AliExpress has simultaneously prepared a rich incentive plan for the invited warehouse delivery products, and merchants can operate the warehouse delivery in time to enjoy the warehouse delivery incentives and Double 11 traffic as soon as possible .

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Fully managed

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