Shein ranks second on the fashion platform list! Shein has achieved outstanding results in Europe

Recently, European Cross-Border Business ranked European online fashion and beauty platforms and announced the names of the top 250 platforms. Notino from the Czech Republic ranked first in the beauty field, and shein from China ranked second in the fashion field.

The top ten online platforms in the fashion field are all very representative. The first in the fashion field is Zalando from Germany, which ranks second in the overall fashion and beauty rankings; shein ranks sixth in the overall fashion and beauty rankings; Vinted from Liwantao ranks third in the fashion field and seventh overall; followed by StockX and Nike from the United States , which rank eighth and ninth respectively.

Notino ranked first in the beauty online rankings and ranked 30th in the overall rankings; the second place is Switzerland's Oriflame, ranked 46th in the overall rankings; followed by Dermstore in the United States , Avon in the United Kingdom and Farmaline in the Netherlands , which ranked 52nd, 74th and 101st in the overall rankings respectively .

The report also states:

Last year, the total online retail sales in the European market was 729 billion euros, of which the fashion and beauty industry sales were 122 billion euros, accounting for 17%, and it is expected to reach 18% by 2025;

Online channels account for 22% of total fashion and beauty sales in Europe , a share that is expected to rise to 28% by 2026;

Last year, cross-border shopping platforms generated 45 billion euros in online sales of fashion and beauty products.

Another point worth noting in the report is that last year, 15.1 billion euros of the total sales of fashion and beauty online platforms were related to C2C second-hand resale platforms. This figure is expected to increase to 21.4 billion euros by 2026. Profitability and sustainability are driving consumers' interest in second-hand fashion.

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