The pet products market has broad prospects! Pet appliances may become a new direction for product selection

With the development of society, people like to keep a few small pets at home to keep themselves company, and the group of pet owners is growing year by year.

According to estimates by relevant Korean authorities , there were approximately 6.38 million households with pets in South Korea last year , an increase of 470,000 from 2019. By 2027, the scale of its pet-related industry will grow from US$3.1 billion this year to US$5 billion.

In South Korea, a new word "petfams" has been coined , referring to people who regard pets as part of the family . Home appliance companies are also constantly launching new pet products to meet the needs of these people.

As part of the pet economy boom, these companies have launched products including vacuum cleaners and air purifiers with added pet care functions and air showers that pets can use themselves .

In July this year , LG launched the Puricare Pet Alpha Objet series of air purifiers. This product has a pet mode, whose spray force is 64% stronger than the automatic mode , and can effectively clean the hair and dander in the pet activity area .

Samsung has also launched a vacuum cleaner called Bespoke Jet Bot AI. In addition to the cleaning function, the product is also equipped with a lidar sensor and artificial intelligence object recognition technology , which will notify the owner when abnormal behavior is detected in the pet .

In addition to large companies such as Samsung and LG , small electronics companies such as Cuckoo and Shinil have also launched small pet-related appliances. Shinil launched its pet appliance brand Furby in 2017 , and Cuckoo also launched its brand Nello in 2019 .

In fact, the pet market is not only in South Korea, but also in all parts of the world. The demand for pet products is also high. According to the editor, there was a case not long ago where a pet owner revitalized the overseas pet brand PAPER PARK.

PAPER PARK is an overseas brand that specializes in cat scratching boards for the high-end US market , but due to the long logistics time and high costs caused by the epidemic, the company went bankrupt. However, when its designer posted on Xiaohongshu, many cat owners and enthusiastic people learned about it and bought it, which miraculously saved the brand.

In addition, many cross-border enterprises such as Zhiou are constantly launching new brands targeting the pet market. It can be seen that the popularity of pet products is not only in the Korean market, but also in Europe and the United States. Sellers of pet products can also pay more attention to the industry situation, and pet appliances may become a new direction for product selection.

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