There are about 580,000 SKUs on sale, Shenzhen is selling well and is planning an IPO

Santai E-Commerce is heading for IPO again .

Shenzhen Santai E-Commerce Co., Ltd.’s IPO was accepted in July last year . After the review was suspended in September, it recently updated its financial information and made another attempt at an IPO.

Founded in 2008, Sandai E-commerce is currently a comprehensive company engaged in cross-border e-commerce retail and cross-border e-commerce logistics. During the reporting period, the company's retail business was mainly divided into five categories: hobbies, home life, tool accessories, fashion, and digital technology .

The cross-border e-commerce retail business of Sankai Export is mainly sold in a B2C mode through more than 20 major overseas third-party e-commerce platforms such as eBay, Amazon, AliExpress, Wish, Lazada Shopee, etc., covering consumers in more than 200 countries, with the highest proportion in Europe.

It operates and sells nearly 100 subcategories of products, with about 580,000 SKUs currently on sale, and more than 99.99% of its sales come from overseas third-party e-commerce platforms. From the data in the prospectus, it can be seen that Amazon and eBay rank at the top of the sales.

In terms of warehousing model, Santai has established a complete warehousing and logistics system based on its self-built warehousing and logistics system and relying on its own domestic warehouses, seamlessly connecting with global logistics partners. The company's domestic warehouses are located in Huizhou, Guangdong and Yiwu, Zhejiang.

In 2018, 2019, 2020, and January-June 2021, the company achieved merchandise sales revenue of approximately RMB 910 million, RMB 1.23 billion, RMB 1.39 billion, and RMB 960 million, respectively, and logistics and warehousing revenue of RMB 280 million, RMB 330 million, RMB 600 million, and RMB 270 million, respectively. The average annual compound growth rates of merchandise sales revenue and logistics and warehousing revenue from 2018 to 2020 were 23.60% and 45.87%, respectively.

The company also focuses on product innovation, mainly through independent development and supplemented by cooperative development. In terms of independent development, on the one hand, the company takes business as the starting point and confirms the business development goals for the year according to the company's strategic plan at the beginning of each year. On the other hand, the company's IT department and data group will also propose the research and development content that needs to be improved and tackled in the year from a technical perspective based on historical research and development conditions, so as to achieve technological innovation.

As of June 2021, the company has a total of 950 employees, including 155 IT and data technicians. In the future, the company will continue to cultivate talents to fully ensure its technological innovation capabilities.

Judging from the success stories of major companies, independent innovation is a key link, and sellers should also work harder on brand building.

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