Fashion clothing remains the most popular e-commerce category in the European market!

Although the supply chain has been greatly affected by the epidemic this year, European consumers' enthusiasm for fashion has not diminished in the slightest. According to foreign media reports, research by market research platform ResearchandMarkets shows that fashion products and clothing are still one of the most popular online shopping categories in the European market, and are showing a steady growth trend.

Perhaps influenced by the fashion capital, European consumers have unique aesthetic demands for fashion products. However, the epidemic has continued to recur since 2021, offline shopping has been deeply affected, and people's consumption methods have also shifted from offline to online.

In most European countries, consumers' online shopping categories are mainly concentrated in fashion and clothing categories. A survey in the UK in October 2020 showed that clothing will rank second in the online shopping preferences of British consumers in the future.

In Spain, clothing will take the first place in the consumer shopping categories. Not only that, in Russia, people also like to buy fashion categories such as clothing and shoes online.

As e-commerce platforms with great global influence, Amazon and eBay have huge user groups in Europe. Statistics show that British online shoppers have a huge number of visits to Amazon and eBay platforms.

However, due to the isolation measures taken by the UK due to the previous epidemic, the country's clothing and footwear sales growth slowed down.

In Germany, in the first quarter of 2021, e-commerce sales of clothing categories increased year-on-year, ahead of other categories.

Online retailers like Zalando are leading the way in shopping site choice in Germany and the UK in 2021, a survey shows .

Sellers at relevant target sites can conduct market research and effectively arrange store merchandise according to the epidemic situation and weather changes. With the spread of the Omicron variant, the epidemic in some European countries continues, and online sales will continue to grow. Fashion clothing has always been a hot-selling category on e-commerce platforms, and sellers can continue to pay attention.

European Market