US footwear and apparel DNVB sales to reach 8.4 billion!

In the past decade , many Internet celebrity brands have emerged on US e-commerce platforms . They have changed the traditional retail methods and created a strong brand image through direct contact with consumers . They are still loved by consumers today, such as M.Gemi , Rothy's and Allbirds , which was just launched recently .

M. Gemi is an accessories and footwear brand headquartered in Boston. All its products come from famous family workshops in Italy and are made using traditional craftsmanship. It has a unique supply model and its prices are much lower than traditional luxury brands. New products are launched every Monday.

Rothy's is an eco-friendly flat shoe brand. It became popular on social media platforms soon after its launch due to its green manufacturing method and high quality and durability. Allbirds is known as the "best shoe" brand and was recently launched. All three brands have quickly become popular on e-commerce platforms due to their vertical sales model and low prices.

According to foreign media reports, sales of footwear and apparel categories in the United States fluctuated to varying degrees during the epidemic, but due to the strength of e-commerce platforms and flexible supply chains , digital native vertical brands were able to survive and even thrive.

Coresight predicts that the overall U.S. footwear and apparel market will grow 1.6% this year , and sales of digitally native vertical brands will reach $8.4 billion in 2021 , a year-on-year increase of 20% .

According to Coresight 's research, DNVB currently accounts for a small proportion of the entire market , about 6.2%. However, Coresight said that the proportion is increasing year by year, but the increase in sales does not mean an increase in profitability, as Allbirds' initial public offering documents revealed last month, although its revenue increased from US $194 million to US$219 million, its net loss also increased, from US$14.5 million in 2019 to US $ 25.9 million in 2020 .

The main advantages of DNVB are free shipping, fast speed, low prices and attractive digital marketing . However, during the epidemic, due to supply chain disruptions and rising costs, the cost of business expansion has also increased .

Currently, digitally native vertical brands are mainly based on e-commerce platforms , but many companies have also entered the physical store market.

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