Cross-border e-commerce promotion marathon - Mother's Day marketing manual download

More than 50 countries around the world celebrate Mother's Day. Although Mother's Day may not be on the same day in different countries, people generally give gifts to express their love to their mothers. This year's cross-border e-commerce Mother's Day promotion station will focus on two key markets, Brazil and Australia. People celebrate Mother's Day on the second Sunday of May, which is May 8 this year. Come and find out!

Identify the right consumer groups for Mother’s Day

Mother's Day does not only belong to mothers, but also to grandmothers, mothers-in-law, aunts or women who are as close as mothers.

Brands need to broaden their horizons and expand the scope of gifting from mothers to beloved women.

People start searching for Mother's Day gifts a month before the holiday, and the search peaks two weeks before the holiday and on the day of the holiday. The main consumer groups for Mother's Day are the following four categories:

● Husbands give gifts to their wives: prefer more precious gifts or customized options

● Children give gifts to their mothers and grandmothers: Within their budget, children will work together to buy more durable and expensive gifts; if they buy alone, they may choose some popular gifts

● Mom’s self-reward: Shop during sales and enjoy discounts

● Women attracted by promotional offers: They are attracted by gift packages sold in bundles

Advertisers should plan ahead and start marketing two weeks in advance. They should fully understand the motivations of buyers and prepare different gift-giving promotion angles to cater to their minds and accurately hit the target customer group.

Australia Mother's Day hot categories and single products quick report

Fashion Jewelry

● Furniture and gardening

● Clothing and accessories

Let’s take a look at the popular items in the local market :

For more information about the market opportunities and hot categories in Brazil and Australia, please check out the sharing by Will Xiong, Director of SME Business, Meta Greater China:

Ignite your creative inspiration for Mother's Day

On important holidays with special significance such as Mother's Day, businesses can seize the opportunity to carry out performance marketing to maximize conversions. Start with the following aspects to build a marketing framework for Mother's Day:

● Position the product as a gift and provide gift shopping guide

●Use appropriate behaviors to integrate into the festive atmosphere

●Display various discounts and special offers

● Create a sense of urgency with limited-time offers

● Cooperate with Meta’s official agent to use Instagram stories and animated pictures to bring the festive atmosphere to the fullest

Let’s listen to Edward Ng, Creative Strategy Director of Creative Shop, Meta Greater China, and learn how to design creative ideas around snapshots to maximize the shopping potential of Mother’s Day:

Plan your Mother’s Day media campaign in advance using this checklist

With the help of Meta's officially recognized agents, confirm that there are no problems with the account balance, advertising compliance, and basic settings at least two weeks in advance. After doing this, adjust the bidding method, advertising audience, etc. one by one according to the following delivery list and optimize the advertising:

Let’s listen to the advice and sharing of Weien Lin, Channel Solutions Director of Meta Greater China, to plan for the peak sales day of Mother’s Day in advance:

Scan the QR code to download the practical marketing skills video and exclusive marketing manual for Mother's Day:

Mother's Day

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Gift