Electric ovens are hot in Europe as tourism recovers

As the epidemic is gradually brought under effective control, many countries and regions have launched tourism revitalization plans. A recent report released by the European Statistical Office shows that the number of overnight tourists in EU countries in 2021 exceeded 1.8 billion, an increase of 27% over 2020. The number of overnight tourists in most EU member states has achieved year-on-year growth.

After the epidemic blockade, many European consumers tried to grill at home, so household electric grills sold well. As the epidemic blockade was gradually lifted, electric grills replaced traditional grills and became the first choice of European consumers because they are easy to carry and install, and their advanced functions simplify the grilling process .

According to the Hearth, Patio and Barbecue Association ( HPBA ) , people believe that barbecue is more relaxing than dining out , and it has become part of the lifestyle of consumers in the region. As the epidemic is relaxed, people are starting to do more outdoor activities. The increased demand for barbecue grills for outings, the popularity of outdoor cooking activities , and the growing trend of millennials' holidays and weekend picnics have become the driving force of the European electric grill market.

Although according to relevant surveys, more than 60% of German and British consumers prefer to use charcoal grills for grilling, these consumers believe that the food grilled in this way is more delicious, and traditional grilling tools can make people feel relaxed and return to the original. However, electric grills are increasingly popular among European healthy diet consumers because they are smokeless and more hygienic.

In addition, most electric ovens are ordered through online channels in countries such as Italy, Germany and the Netherlands. Data shows that in the next five years ( 2022-2027 ) , the European household electric oven market will grow at a compound annual growth rate of 5%.

In addition to electric grills, some other outdoor barbecue appliances have also attracted the attention of consumers. It is understood that the barbecue tool market, including electric grills and traditional grills, is also growing steadily. The compound annual growth rate in Eastern Europe is 7.3% , the fastest growing region in Europe , and ranks second in the global barbecue tool market. The fastest growing region is Latin America.

Industry insiders said that by 2014, the global market size of barbecue products, including electric grills, will reach US$11.5 billion ( about RMB 73.3 billion ) .

Europe

Electric oven

barbecue