Search volume for handmade furniture surges 23 times! Etsy reveals the latest consumer trends in the home furnishing category

A few days ago, Etsy officially released the latest consumer trends in the home improvement category of the platform in 2022. Data shows that consumers' demand for high-quality home furnishings is rising sharply . In the past three months, the search volume for handmade furniture alone has soared 23 times .

The platform announced the following consumption trends:

1. High-quality furniture

"Terry" knitted fabrics, which are soft to the touch, thick in texture, and have good water absorption and warmth retention , are still the favorites of furniture consumers. Etsy reports show that consumers are paying more and more attention to the high-quality texture of their homes. The search volume for chairs, sofas and footstools made of terry material increased by 83%. In addition, the search volume for tufted wall art decorations increased by 172%, and the demand for grooved or ribbed glassware (38%) and paper lamps and lampshades ( 23%) increased.

2. Gradient decoration

According to the current aesthetic changes, Etsy predicts that consumers will pay more attention to some decorative items with gradient color art designs , making the home environment more in line with the trend of fashion. Then, including dip-dyed candles (search volume increased by 62%), mixed color or gradient color art designs ( 40%) and halo art decorations are all popular home furnishings worthy of attention . In the past three months, the search volume of decorations with halo art design has soared by 192% year- on-year.

3. Decorative mirror

From irregular mirrors (up 127%) to tufted mirrors (up 107%), Etsy predicts that consumers will pay more attention to details in interior decoration this year, covering every little corner of the home environment .

4. Atmospheric color matching

Etsy said that consumers on the platform are looking for bright , sunny and soft colors in home decorations to create a more positive and comfortable home atmosphere . In the past three months, searches for soft decorations have increased by 73%, retro and nostalgic 90s items have increased by 729%, and brightly colored abstract art decorations have increased by 60%.

5. Personalized wall decoration

In addition to bright, gentle and retro styles, consumers also pursue individuality and actively seek to express their own style in interior decorations. Therefore, artworks with personality are favored by consumers, and some rare and unique souvenirs and peculiar flower pots are used to decorate walls .

In addition, Etsy said that sellers also need to pay extra attention to decorative items that can showcase consumers' aesthetic preferences in details, including hat racks (35%), bicycle wall racks (34%), personalized or customized shadow boxes (32%) and wall-mounted plant pots (74%) .

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