eBay Japan market sales growth exceeded 40%, with multiple categories selling well

The "eBay J apan Awards 2021" press conference was held recently . eBay's CEO stated at the meeting that eBay's sales in the Japanese market in 2021 increased by more than 40% year-on-year , ranking first in eBay's global business , and Japanese products are selling well around the world!

Chikara Nakazato, general manager of eBay Japan, pointed out that the most popular category on eBay Japan is trading cards, with sales increasing by 218% in 2021 .

It is worth mentioning that the trading card category has ranked first in sales on eBay Japan for three consecutive quarters , and most of the growth is driven by Pokémon cards . Pokémon 25th anniversary related products and other high-value cards are hot-selling on the website .

In addition, watches, parts and accessories were also very popular , with sales increasing by 58% in 2021. Animation art and character items increased by 47% , film cameras increased by 33% , and women's clothing, bags and accessories increased by 11% .

In terms of individual products, second-hand branded bags are very popular in the women's clothing, bags and accessories categories . At the same time, auto parts and accessories, digital cameras, jewelry and toys were also popular last year.

Among them, the increase in consumer demand for auto parts is due to the scarcity of semiconductors caused by the worsening COVID-19 pandemic and disruptions in the US supply chain.

In June 2021, eBay Japan launched its own payment system "Managed Payments", which allows Japanese sellers to sell products worth more than 1 million yen overseas , so more expensive goods can be sold on the site. At the same time, eBay's authentic certification service also allows more buyers to buy high-priced goods with confidence.

Since the introduction of the payment system, Rolex's transaction volume has soared, accounting for 45% of brands with a transaction volume of more than 1 million yen.

As a global e-commerce giant, eBay has a large number of consumers around the world , and eBay Japan has shown strong growth momentum. In 2021, eBay Japan achieved efficient business growth by focusing on several key categories. The current Japanese e-commerce market is in a stage of rapid expansion , and novice sellers can focus on the Japanese market.

eBay Platform

Japanese Market