New market trends on eBay in April: Demand for three major categories continues to rise

Recently, Jordan Sweetnam, Senior Vice President and General Manager of the Americas Market at eBay, released an announcement in the eBay community, looking ahead to eBay's market dynamics in April and analyzing recent hot consumer trends and category demand.

Considering the world situation, there are many macro consumption trends and economic forces driving shopping behavior. Recently, eBay released data showing that three categories of goods are more popular with buyers and have strong demand.

Search volume for car alternatives surges

Supply chain disruptions remain a barrier for new car buyers, so people are starting to maintain and invest in the cars they already own to keep them running longer, making auto parts a dark horse among eBay sellers.

Even before gas prices hit record highs, people were already searching for ways to save money at the pump, so we’re seeing an increase in searches and sales for electric scooters, electric bikes, electric skateboards, and even roller skates.

As the weather warms up, Jordan Sweetnam expects the e-scooters, e-bikes, e-skateboards, and roller skates categories to continue to grow in the coming months.

The New York Auto Show is back in full force! In addition to the hottest upcoming models, the most popular part of this show is eBay's first-ever auto parts show, where it will work with top automakers and DIY enthusiasts to completely transform existing vehicles.

Refurbished electronics are popular

eBay customers also have a lot of enthusiasm for refurbished electronics.

The tough manufacturing environment for overseas manufacturers has led to an increase in the export share of refurbished electronics, and this segment on eBay has increased even more .

Apple products in particular were in high demand, with refurbished iPhone 12 Pro Max sales up 250% year-over-year, MacBook Air M1s up 220%, and iPad Mini 6 devices up 600% year-over-year. Refurbished smartwatches from Apple and Samsung nearly doubled.

As work from home ends, fashion items are back in fashion

As COVID-19 restrictions eased and more employees returned to the office, eBay’s fashion team saw a spike in purchases across a range of apparel and accessories.

For starters, laptop totes are up nearly 70 percent, luxury handbags are up 20 percent, and eBay just added men's bags to its Authenticity Guarantee service.

What sellers need to know is that the “Zoom shirt” is no longer the only wardrobe staple, as people are venturing outdoors and dress pants have increased by more than 80%, designer sunglasses have increased by 40%, and high heels have increased by 20%.

The world situation affects shoppers' food, clothing, housing, transportation, and entertainment. Looking at the relevant data, we can see that eBay's sales momentum is rising across the entire market . Today's business is better suited for long-term growth than before the COVID-19 pandemic.

At the same time, eBay is moving towards differentiated products, and more shoppers come to eBay to discover products that are "only on eBay" and have a very high cost-effectiveness.

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