Walmart reaches exclusive merchandise deal with Netflix

During the upcoming holiday shopping season , consumers can purchase peripheral merchandise related to " Stranger Things " and other popular Netflix series on Walmart's website .

Walmart has launched a digital store called Netflix at Walmart, which sells a variety of products, including music, clothing , toys and games related to the series , most of which are exclusive to the Walmart platform .

The site debuted derivative merchandise from " Stranger Things , " " The Witcher , " the reality show " Nailed It , " the children's show " CoComelon ," and the children's science animation " Eda the Scientist , " and will soon include " Squidward Games " T-shirts.

According to the editor, the prices of these products range from $10.97 for an Aida pillow plush doll to $65.88 for a Stranger Things Bluetooth cassette player .

In addition to new products, the Netflix Hub at Walmart will provide customers with exclusive experiences and opportunities to interact with popular Netflix shows. It is reported that it will launch an event called "Netflix Fan Select" to allow fans to vote for the characters they want to see in Netflix series , and then Walmart will help fans realize their wishes .

Jeff Evans, executive vice president of Walmart U.S., said in a company article that Netflix Hub brings together some of its most popular shows and showcases them in the digital store . Walmart, as a national retailer, is proud to partner with Netflix on this new adventure to help customers get deeper into the stories and characters they love.

In addition to its exclusive partnership with Netflix, Walmart also struck a new deal with American Express last week , under which American Express Platinum cardholders who use their credit card to purchase a monthly Walmart membership can receive a monthly bill credit of $12.95, plus applicable taxes .

The cooperation between Walmart and Netflix is ​​the retailer's latest preparation for the upcoming busy holiday shopping season . In recent years, games and TV series-related merchandise have developed rapidly and are deeply loved by the younger generation. This time, Walmart has clearly catered to the appetite of the younger generation of consumers.

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