What is shopify university? shopify universityReview, Features

Shopify University is the only official online learning platform for Shopify in China. It aims to provide Chinese merchants with rich courses and more comprehensive strategies for brand expansion overseas, helping merchants reduce learning costs, quickly learn and seize new opportunities for DTC brand expansion overseas.

About Shopify University

Shopify University brings the latest experience and knowledge of overseas DTC brands to China, and will gradually add courses targeting the unique business scenarios of Chinese merchants. From the underlying logic of business, to overseas market analysis, to operational practice, it helps sellers start from scratch and begin the journey of building an international DTC brand.

Course Categories

1. Compulsory courses for beginners

• Understand the business model of China's cross-border e-commerce;
• Quickly master the store opening process and necessary knowledge of Shopify;
• Lay a solid foundation for the study of subsequent advanced courses;
• Quickly and effectively open the way for Chinese brands to go overseas.

2. Advanced Compulsory Courses

• Thematic course content;
• Acquire all the effective knowledge and skills needed for store, advertising and brand growth;
• Further improve business operation capabilities;
• Strengthen practical skills.

3. Shopify Classroom

Practical operation tips and product usage techniques, practical content specially designed for Chinese Shopify merchants, short and concise courses to help quickly absorb knowledge points and master practical skills.

4. Shopify Premium Courses

• Collect the official online high-quality live courses;
• Help overcome operational difficulties through online interactions, Q&A, etc.;
• Understand the latest industry information and seize more business growth points.

Suitable for

1. Cross-border e-commerce novice students

It is recommended that novice students can systematically learn the entire process of building a Shopify website from 0-1 through the learning path of the introductory compulsory courses. By watching the instructor’s explanations and practical exercises, novice students can better understand Shopify’s usage logic and operating model, laying a solid foundation for creating a DTC brand with long-term value.

2. Operations staff

For students with certain cross-border e-commerce experience, they can learn more practical operation secrets and product usage skills through advanced compulsory courses, Shopify lectures and Shopify boutique courses, further improve their business operation capabilities and strengthen practical skills.

3. Cross-border e-commerce practitioners

For Chinese cross-border e-commerce practitioners, they need to absorb a lot of insights about the international market and study reports on industry trends. Therefore, in Shopify lectures and Shopify boutique courses, they can learn the latest industry information and seize more business growth points.