What are the hot-selling categories in the French market in autumn and winter?

The spread of the global new coronavirus variant has once again plunged people into a deep epidemic environment. The epidemic has caused major changes in people's production and lifestyle, including working from home, online teaching, factory shutdowns, port suspensions ... The epidemic environment has also had a huge impact on the e-commerce market.

Western Europe is the center of e-commerce in Europe, with online retail sales accounting for about 68% of the total in Europe . France is the largest country in Western Europe. As of 2020, the French population is about 67 million, of which more than half are e-commerce shoppers.

The ratio of male to female e-commerce consumers in France is basically the same, and they are mainly relatively young working class and white-collar workers. They have a certain economic foundation, a high consumption level, pursue a higher quality of life, and love online shopping.

In the French e-commerce market, digital home appliances, mobile communications, consumer electronics, beauty and skin care, and pet peripherals are all very popular among the French people. It is understood that the number of views and transaction volume of 3C digital home appliances has increased by 40% in the past three months.

Especially in June, AliExpress launched the "618" promotion, which made the sales of mobile communication, computer office, home appliances and other categories continue to rise. During the "618" period, the sales of a high-priced domestic sweeper alone reached nearly one million US dollars!

In July, France officially announced that it had entered the fourth wave of the COVID-19 epidemic. The escalation of epidemic control has forced people to stay at home for a long time, and online work will also become the norm for office workers. People's enjoyment of socializing outside cannot be satisfied, which will increase consumer demand for online shopping.

Which categories will the French people have a greater demand for in the next few months? According to AliExpress's French autumn marketing calendar, there will be a big sale in August; in September, there will be French Day, 9.9 weekend shopping, and autumn new season; in October, there will be early winter category promotions; and in November, there will be "Double 11" and "Black Friday".

Judging from the long-term shopping preferences and habits of the French, computer office: laptops, tablets, drawing boards, etc.; mobile phone accessories: mobile power banks, mobile phone cases; photography and videography: cameras, camera bags, camera batteries; kitchen appliances: coffee machines, air fryers; and personal care small appliances: electric toothbrushes, hair dryers, irons, etc. will all be the product categories that the French will continue to like to buy in the future.

Sellers can reasonably arrange product stocking and marketing promotion according to AliExpress’ marketing nodes.

French autumn and winter market

Hot selling categories