70% of Japanese people choose to buy all their goods online

According to Japanese media reports, Hakuhodo recently conducted a survey and analysis on e-commerce purchasing behavior under the new normal among 1,100 Japanese men and women aged 18-69 , and announced the survey results.

When asked, " What are your impressions and benefits of e-commerce and store shopping ? ", more than 60% of the respondents answered "I have used unmanned cash registers." In addition, " fast " , " cheap " and " convenient " ranked high among the many advantages of online shopping . On the other hand, " feeling safe " in online stores topped the list with a 72.9% advantage.

When asked about the price that is suitable for online shopping, most respondents answered that they would like to buy products online that are priced under 10,000 yen. When the price is over 30,000 yen, more than 60% of people still answered that they would like to buy it in an online store .

About 70% of the respondents answered that " in the future, they will buy everything on e-commerce platforms " , and more than 60% of the respondents believed that online stores are the way to "deliver brand ideas and thoughts" and expect it to become a place that makes consumers happier.

For the respondents, the ideal way for online stores to treat customers is " not to force a conversation , but if the buyer takes the initiative to say hello, the seller will receive and serve " and " to be familiar with the products and answer questions and doubts accurately ", and half of the respondents agreed.

As the world's fourth largest e-commerce market, Japan's e-commerce market still has huge development potential, but if it wants to deepen its presence in this new market, it also faces demands and challenges that are different from other markets.

Although about 70 % of people answered that they would buy everything online in the future, for sellers in the Japanese market , Japanese customers pay more attention to the shopping experience, polite and high-quality customer service and excellent brand stories, which are very attractive to Japanese consumers.

Therefore, it is necessary to develop the best store services and measures according to the type of business, products handled and target customer groups (including omnichannel) .

Japan

consumer

Cross-border e-commerce