Related tags have over 1.6 billion hits, mini toys are popular on TikTok

Just like the blind box economy, the popularity of mini toys cannot be underestimated. Among them, the most popular is Zuru's Mini Brands series of toys, and its #Mini Brands tag has now received more than 1.6 billion views on TikTok.

With over 17,000 reviews , Mini Brands capsules are a hit

Recently, the most popular product is the Mini Brands capsule. When searching for this product on Amazon, it was found that there were 17,768 reviews for this capsule, with a score of 4.7 . Currently, this mini capsule ranks 17th in the "Toys and Games" category and first in the "Action Doll" category on Amazon .

There are two series in this mini capsule, gold and white. Each capsule contains 2 balls, and each ball contains 5 mini toys, such as mini ketchup bottles, milk cartons, ice cream boxes and shopping baskets , etc. It is packaged in PVC and can be called a real miniature collectible.

Just like popular products always face infringement, the reviews behind them are also mixed. Although this mini capsule with opaque packaging allows consumers to fully enjoy the joy of opening a blind box and have so many collectible miniature toys, it is loved by many children, but many parents say that this toy priced at $12.99 is too expensive and contains multiple duplicate toys .

Sellers who want to sell such products should pay attention. When selling mini toys, parents should pay special attention to issues such as price and toy duplication.

What is the magic behind the popular TikTok and Amazon's Mini Brands?

Different from the general product creation route, Zuru's Mini Brands mainly use the three hot trends of collectibles, surprise unboxing toys and nostalgia to conquer consumers' purchasing psychology.

Secondly, it is necessary to cooperate with multiple brands that consumers love to obtain brand and packaging authorization and create mini popular products that consumers love. Of course, continuous innovation is also a key point that sellers need to pay attention to.

As one of the toy series that was once not optimistic, Zuru's Mini Brands has delivered many satisfactory results. From selling 200,000 pieces in the first week of its launch, to selling a mini capsule every two seconds, to becoming the best-selling "explorative and other toys" in the United States in 2020 , the popularity of Mini Brands is evident.

In addition, in Google Trends, the editor searched for the term "mini toys" and found that the recent search volume has also been rising sharply. This shows that the market prospects of mini toys cannot be underestimated. Sellers who are interested in such products can also focus on them, but they should also pay attention to infringement issues.

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