The ultimate killer of online shopping is price

For ourselves, when we shop online, we often consider factors such as product price, practicality and logistics speed. But for foreign consumers, what are the main factors that affect their online shopping?

Recently, data platform Bright Data surveyed 4,000 consumers from the United States and the United Kingdom . When asked what factors would influence their online shopping decisions , 82 % of respondents said price , 65% said product practicality , and 59% said logistics speed .

At the same time , getting the biggest discount promotion is also an important consideration for consumers . 69 % of American consumers said they will use price comparison websites to find the best deals this year , a 9% increase from last year .

It is worth mentioning that 74 % of the respondents said that if they found cheaper prices in other channels , they would abandon the old stores they often shop at and turn to new merchants.

In this regard, Bright Data CEO Or Lechner said that most consumers prioritize price when shopping during the holidays . In this era of fierce competition, more and more merchants are using tools to maintain competitive pricing advantages , and merchants who do not pay attention to price will be left behind by their peers.

In addition, more than a third ( 35%) of respondents said they would prefer to shop online from brands with a good reputation, and 16% said factors such as the accessibility and design of the merchant's online shopping page would also influence their online shopping decisions .

Overall, the majority of respondents in the US and UK ( 56%) plan to shop during discount holidays such as Black Friday and Cyber ​​Monday . Among the different age groups surveyed, those aged 18-24 are significantly more likely to say they will participate in holiday shopping ( 72%) than those aged 65 and over (36%).

When it comes to online shopping , 53 % of respondents who currently shop exclusively online said they will do more online shopping this holiday season . For those who only shop in person , 14 % said they will try online shopping this year.

Another point is that consumers in both regions have low confidence in holiday delivery capabilities this year, with 66% of US respondents saying they will shop before Black Friday and Cyber ​​Monday to ensure they get their purchases in time .

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