What is Orami? Orami Review, Features

Founded in 2016, Orami is an e-commerce platform specializing in baby care, family and home products. Malaysian residents can use the website to shop at home, cheaply and efficiently, and people can buy products such as baby clothing, hygiene, food, nutrition, toys and accessories at home, as well as enjoy a range of related services.

About Orami

Orami is a new brand focused on women’s products formed by the merger of Moxy and Bilna. Led by CEO Jeremy Fichet, the company plans to expand into other countries in the Southeast Asian market.

Orami's business focuses on social commerce, content and women. In Thailand and Indonesia, more than 5 million babies are born each year. Women not only serve as the gateway to the family, but also the main driving force for rapid economic development.

Team members

Moxy CEO Jeremy Fichet will serve as CEO of the new company, Bilna co-founder and former CEO Ferry Tenka will serve as CEO of the new company and be responsible for Indonesian business, and another co-founder Eka Himawan will serve as executive vice president and CFO.

Product Range

Orami is positioned similarly to Lefeng.com in China, targeting female users and covering areas including beauty, electronics, mother and baby, fashion accessories, sports, home appliances, home decoration and pets.

Financing

In March 2016, Indonesian e-commerce startups Moxy and Bilna received US$15 million in financing and strategically changed their name to Orami. Saverin was one of the investors. Other investors included Indonesian technology investment institution Sinar Mas Group, Shanghai Gobi Partners, Velos Partners and Ardent Capital.

Development History

-In January 2016, Moxy, a Thai e-commerce website for women, announced its merger with Bilna, an Indonesian e-commerce website for mothers and babies, to form a shopping website specifically for women.

-In March 2016, the new company announced that it was officially renamed Orami and received US$15 million in financing.