AliExpress's "Black Friday" shopping spree continues, and Cainiao International Express's shipments in core markets of Europe and the United States have increased by double digits

As the clarion call of the "Black Friday" promotion sounded around the world, the biggest shopping carnival at the end of the year has arrived.

In the Cainiao and AliExpress cross-border warehouse cluster in Dongguan, China, various figures, festive supplies, wigs, makeup brushes and other products are lined up waiting to be released from the warehouse, ready to be flown to the world on subsequent international flights.

This year's "Black Friday Cyber ​​Monday" promotion saw AliExpress flourish all over the world, with good news of explosive sales in many core markets. Data from Cainiao International Express showed that the peak shipment volume of "Black Friday" in AliExpress' core markets such as Germany, the United States, and Mexico achieved double-digit growth; the United Kingdom became the biggest dark horse of "Black Friday", with peak shipment volume exceeding triple-digit growth. With the explosive sales volume of Double 11 and Black Friday, AliExpress has recently topped the UK shopping app download list.

It is reported that this year, AliExpress doubled its investment in the " Black Friday " year-end promotion season . Since November, AliExpress's huge advertisements have been seen everywhere in popular subway stations and famous landmarks in countries such as the United Kingdom, South Korea, and Spain, which can be regarded as the biggest growth opportunity for cross-border merchants throughout the year.

With the support of platforms such as warehouse distribution rights and super explosion days , an auto parts company from Shenzhen felt the overwhelming traffic in just a few days from Black Friday to Cyber ​​Monday . The sales volume of a popular auto parts product under the company exceeded the total volume of a normal month , far exceeding expectations. Now the merchant is urgently taking inventory and replenishing the stock. "Although the number of orders is large, Cainiao has taken it steadily, and the cross-border delivery time is not much different from the usual time," Mr. Chang, the company's logistics manager, told reporters.

As a "partner for going overseas", after the Double 11 promotion, Cainiao International Express successively formed special guarantee teams to conduct stress tests on the number of cross-border orders on Black Friday in advance. Faced with the surge in cross-border orders, Cainiao and AliExpress supply chain carried out precise stocking, combined big data algorithms with customer sales forecasts, guided cross-border sellers to prepare stocks calmly, helped merchants to reasonably plan inventory, personnel and distribution resources, and significantly improved the efficiency of outbound delivery. Relying on Cainiao's global cross-border parcel network, "Black Friday" parcels can be delivered to consumers in core markets around the world in as fast as 5 working days.

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