Entering Southeast Asia! Hazzys opens brand shopping mall on Shopee

Recently, foreign media reported that Hazzys has opened an official brand shopping mall on Shopee , the largest e-commerce giant in Southeast Asia , in an effort to truly target the global market.

It is understood that in 2007, HAZZYS cooperated with China Baoxiniu Group and officially opened the door to the Chinese market.

Currently, HAZZYS has nearly 400 stores in China , which also shows that overseas brands have unlimited opportunities to explore the Chinese market .

This time, HAZZYS ' entry into Shopee has also attracted widespread attention. The Hazzys brand shopping mall on Shopee is a fashion store that displays men's and women's casual wear, accessories and golf wear.

Shopee, founded in 2015 , is the largest e-commerce platform in Southeast Asia, covering six countries in Southeast Asia .

By 2020, more than 10 million sellers were selling goods on the platform , generating a total of 2.8 billion orders and a GMV of US$35.4 billion.

Today, Singapore's e-commerce market is developing rapidly. Affected by the epidemic , Singapore's e-commerce market grew by 87% year-on-year in 2020.

Hazzys hopes that after entering Shopee , it will be able to better understand local consumers through Shopee's large amount of data and enter the market effectively.

Based on its success in China, Hazzys plans to lead the local fashion trends and impress Shopee users to become a global overall fashion brand.

Hazzys has been steadily strengthening its position in the Asian market since entering the Chinese market in 2007. It has entered Taiwan , Thailand and Vietnam.

In Vietnam, the fashion brand has expanded its points of contact with customers by increasing the number of stores in major cities. It has also made its debut in global fashion meccas such as Paris and London, evolving into a holistic fashion brand.

There is no doubt that by developing online businesses, brands can tap into consumers who cannot reach local physical stores and reach more customer groups.

HAZZYS' typical customers in China are between 25 and 40 years old. This group of people are well-educated, come from different fields, and have high spending power, such as private business owners, corporate executives, emerging fashion class, IT industry personnel, civil servants, etc.

This type of consumer group pays attention to culture and quality, has their own opinions and ideas about clothing, and has their own aesthetic and consumption concepts.

As a well-known brand, HAZZYS already has many advantages. Perhaps, after entering Shopee, it will be able to achieve better results in Southeast Asia.

Shopee Platform

Cross-border e-commerce market