This year's hot-selling secrets have been grasped by these sellers!

Recently, research firm Yottaa released the " 2022 E-commerce Executive Key Initiatives Survey Report" , which surveyed 128 e-commerce brand executives from various verticals . Most of the respondents ' brands had annual online revenue of more than US$200 million .

More than half of brands saw online revenue increase by 26% -50 % in 2021. 87% of brands expect conversion rates to increase by 5% and 15% in 2022 .

56% of respondents believe that the top priority for achieving e-commerce revenue growth in 2022 is to increase technology investment. 48% of brands believe that they need to optimize shoppers' digital experience , and 47% of brands prefer to reduce page loading time.

43% of respondents said their brands are choosing new platforms to move into . The top five choices for new e-commerce platforms are Salesforce Commerce Cloud, Netsuite, Oracle Commerce Cloud, SAP Hybris, and Shopify Plus.

Looking at planned e-commerce investments for 2022 , about 80% of respondents are investing 25% to 50% more in customer acquisition than in previous years , which translates to an additional $125,000 in investment per month . Some respondents also said they plan to spend $ 300,000 to $ 450,000 per month on customer acquisition .

Interestingly , in 2021, 33% of respondents to the survey viewed Amazon as a competitor. However, in the 2022 survey, only 11% of respondents viewed the e-commerce giant as a competitive threat . 57% of respondents said that recent innovations and investments in e-commerce sites and digital experiences have leveled the playing field for brands.

Combining survey data from RSR Research and Coveo Solutions , when asked about strategies to compete with Amazon, more than half (55%) of respondents said they sell the same products on their own websites as on Amazon . Another 23% of brands sell part of their product lines through Amazon, and 6% sell products through Amazon in certain markets .

Of the remaining 16% of brands that do not sell through the Amazon platform , 10% plan to sell through Amazon and only 6% have no plans to sell through Amazon.

The survey also showed that respondents’ first choice for customers’ shopping is Amazon, followed by their own websites.

According to survey data from Sitecore , a global enterprise digital platform provider , consumers will reduce their shopping behavior on Amazon and choose to shop on other websites only when the following situations occur .

The first is that other websites have the same shopping benefits as Amazon , such as delivery speed and item availability. The second is more promotions, such as discounts, free shipping , etc. Consumers will also choose other websites if they receive counterfeit or inferior goods that do not match the description or Amazon has bad employment practices .

In summary, whether it is sellers on the Amazon platform or other retailers, in order to increase sales, in addition to increasing investment in customer acquisition, they must focus on optimizing consumers' shopping experience and regularly carry out promotions and discounts to attract consumers. At the same time, they must choose an operating model that suits them and create unique platform advantages to win in the market.

Brand sellers

Amazon Competitiveness