US retail sales have grown for four consecutive months, and the market potential remains huge

U.S. retail sales rose 0.3% in November, the fourth straight month of gains, according to the Commerce Department . Retail sales rose 1.8% in October as consumers began their holiday shopping earlier than usual. November sales were up 18.2% from the same month last year as consumers spent money in a variety of industries, including groceries, apparel and home improvement.

Retail sales rose for a fourth straight month in November, largely as U.S. consumers continued to spend even in the face of rapidly rising prices and an uptick in coronavirus infections .

While spending in November outpaced price gains a year earlier, it cooled from October , the data suggested a slowdown in U.S. retail sales as holiday shoppers faced inflation and shortages .

Inflation and shortages are the challenges facing the global retail industry during this year's peak season. With nearly two weeks left until January, Amazon, Shopify and other e-commerce platforms that focus on the North American market still shine in this year's Black Friday online promotion. Coupled with the monthly increase in sales of offline retail in the United States, this is enough to show the huge potential of the US market.

Industry organizations said that the recovery of physical store retail will have a direct impact on the retail of e-commerce platforms, but due to the impact of the epidemic, consumers have developed the habit of online shopping, so even if offline physical stores reopen, most consumers will still maintain the habit of online shopping. Relevant research has shown that most consumers in this peak season chose a combination of online and offline shopping modes, which is a good trend for the development of e-commerce platforms!

The peak season is coming to an end, and this year there is another important holiday coming up - Christmas. According to data from previous years, the week before Christmas is the peak period for Christmas-related products, and sellers need to seize the time to continue promotion and sales activities. I hope that all sellers can exceed their holiday sales targets and end 2021 successfully!

USA

retail