Global e-commerce sales data released, Asia-Pacific accounts for 62.6%

Asia Pacific accounts for 62.6% of the market share

In global e- commerce sales in 2020 , Asia-Pacific ranked first, creating a market share of 62.6%, followed by North America with 16.1%, followed by Western Europe ( 13.0%), Central and Eastern Europe (2.4%), Latin America (2.1%), and the Middle East and Africa (1.1%).

From a country perspective, China's e-commerce sales ranked first, accounting for 29% of the global total , which is 2.3 trillion US dollars. The second is the United States, which is 800 billion yuan. It is worth noting that India's total e-commerce sales in 2020 are growing, reaching 55.6 billion US dollars, ranking eighth in the world.

In terms of per capita sales, the United Kingdom ( $2,657.25) ranked first, followed by the United States ( $2,400.28) and South Korea ($2,157.24).

U.S. consumers prefer to buy home furnishings online

As for the preference of American consumers for home furnishings and decorations, they are influenced by visual effects. According to the survey data, more than 17% of the consumers surveyed said they would buy carpets online, 17.9% would buy lamps online, and 19.2% would buy wall decorations online.

In addition, more men buy lamps online, while women prefer to buy carpets, wall decorations, decorative tables and decorative objects online. In terms of age, Generation Z is the main group that buys home accessories online.

Social media shopping is becoming more and more popular, and consumers are increasingly buying home furnishings through visuals. Data shows that home decoration is already a popular shopping category in online social channels such as Instagram and Pinterest, with more than 11 billion home decoration picture posts each year.

85% of people report placing more importance on visual information than text when shopping for home goods online, while a further 41% find visual data very helpful when making comparisons.

Additionally, a study by BI Intelligence found that among retail categories where consumers use visual search, home decor (31%) ranks behind apparel (39%) and ahead of electronics and groceries, which allows sellers to see new consumer trends.

worldwide

E-commerce

Asia Pacific