Amazon's policies were questioned, accounts were blocked innocently, and sellers cried!

Amazon has been introducing new policies frequently, and each one has made many sellers dizzy and confused. Every time a new policy is released, they become trembling with fear, fearing that they might accidentally step on a landmine.

Amazon's fair pricing policy has been criticized by many sellers since its release. Since Amazon has not made a clear definition, many sellers still do not know how to be judged as violating the rules, and even have their accounts blocked without knowing why.

The seller was blocked innocently? Because he violated the fair pricing policy

Recently, a seller claimed that his account was blocked innocently because he violated the fair pricing policy .

The seller said that two new violations appeared on his account health page , and the reason was two books in MP3 format. Amazon determined that the price of this product was too high compared to other similar books on the market.

The seller disagrees with this. In his opinion, the pricing of the goods is reasonable and not inflated.

Although the seller felt wronged, he still adjusted the product price with a try-and-see attitude. What made the seller even more angry was that a long-tail product priced at $10 and had not been adjusted in price had to be reduced to $2 before the warning could be lifted.

With incidents happening so frequently, who can understand the pain of sellers?

In addition to this seller, other sellers have had similar experiences ↓

A seller of smart watch straps was forced to raise the price of his products due to rising material costs, but received a reminder the next day that his sales permissions had been restricted.

Another seller on the UK site also said that he encountered even more "weird" things!

When the seller was pricing the product, he initially set the price to 12.59, and Amazon gave him a "low pricing error" prompt. But when he adjusted the price to 12.60, Amazon warned him of a "high pricing error." This judgment standard made the seller want to cry but had no idea what to do...

The experiences of the above sellers may be just a microcosm of thousands of sellers. For sellers, the "scales" of fair pricing policy are tilted. Once they are found to be in violation, they will not only waste a lot of time and energy, but also greatly squeeze their profits. The beneficiaries are the buyers, and the sufferers are the sellers!

Amazon’s purpose is to put customers first and maintain the customer shopping experience. The release of the fair pricing policy is to prevent sellers from arbitrarily raising prices , thereby damaging the interests of customers. If the inventory, shipping costs and listings are set beyond the scope, they will definitely be judged as violations by the platform.

The ambiguity seems to make this policy even more terrifying, with sellers complaining: I'm about to cry, I feel like the product is being sold at a low price, it deserves a higher price!

Even so, the editor still wants to remind everyone that once a violation occurs, you will have to go through a lot of trouble to appeal. Instead of complaining, it is better to take preventive measures, understand the rules clearly in advance, formulate a pricing strategy, and don't fight unprepared battles!

Amazon

Seller

Fair pricing