Discover the new volume! AliExpress increases investment in overseas warehouses in Brazil

Latin America, a hotbed for export, has made new progress. Reporters learned that AliExpress Brazil will focus on overseas warehouse business this year , providing merchants with double insurance in terms of cost and timeliness , making more categories more suitable for sale in Brazil. Against the backdrop of the rapid development of the Latin American e-commerce market , the prospects and advantages of the overseas warehouse model are becoming more prominent.

According to information disclosed by AliExpress at a merchant presentation recently , Brazilian overseas warehouses can currently deliver to core cities within 5-10 days. If you stock up in the platform's ecological warehouse, you can get the "x-day delivery" label; if you stock up in other third-party overseas warehouses, you can also get the "x-day delivery" label as long as you pass the promised delivery assessment. At the same time, the platform also provides a " late compensation " service, which actively compensates for " x-day delivery " orders that exceed the expected logistics arrival time , thereby improving the purchase conversion rate.

In addition, merchants who stock AliExpress overseas warehouses can also obtain additional traffic benefits, including SD flash sales, x-day delivery exclusive venues, big promotion venue stalls, exclusive EDM/Push, x-day delivery shopping guide floors, new user subsidies, etc.

Taking comprehensive cost into consideration, the overseas warehouse categories currently recommended by the platform include: home improvement and beauty (home improvement, tools, furniture, lamps, home furnishings), digital technology (computer office, consumer electronics, home appliances, security), outdoor entertainment (auto parts, sports entertainment), and some maternal and child toys , etc. Merchants who mainly engage in these categories can focus on them and use Brazilian overseas warehouses for a steady and rhythmic layout.

(The platform recommends stocking categories for Brazilian overseas warehouses)

According to calculations, products weighing more than 0.5 kg and priced above US$ 50 have more advantages, such as sweepers and suitcases, which can save more than double the logistics costs. Smaller products such as cameras and power tools can also save 10-50% of the costs.

AliExpress merchant TRIBIT mainly sells portable Bluetooth speakers and smart home products. It started to join the Brazilian overseas warehouse in September 2022. Currently, the GMV of overseas warehouse shipments accounts for more than 80% . Chen Yun, head of TRIBI T's operations, said: By stocking overseas warehouses, the transportation time can be greatly shortened, giving customers a better shopping experience; at the same time, lower logistics costs can increase profit margins; and perfect after-sales services such as compensation for late delivery also make consumers more willing to place orders.

Previously, many high-priced or large-sized goods could not be sold to Brazil due to the high cost of cross-border direct delivery. With the continuous improvement of logistics infrastructure and service systems, the logistics costs can be greatly reduced by stocking overseas warehouses, while improving time efficiency. Cross-border merchants can consider seizing the "new blue ocean" of Latin America by deploying overseas warehouses according to their own characteristics and category planning.

AliExpress

Brazil

Overseas warehouse