There are many opportunities for sellers! 60% of fashion consumers prefer to shop on Amazon

According to foreign media reports, in the UK, online retailers have become the first purchasing channel for fashion shoppers.

Although many European countries closed physical stores during the epidemic, online shopping has also gained favor among many consumers . Online merchants have indeed gained benefits with strong data support .

69% of fashion shopping is done online

A new study, titled Fighting for the Future of Fashion, shows that 69% of fashion shopping in the UK is done online . Online retailers such as Asos and Boohoo have surpassed department stores, brand stores and Amazon to become the preferred channel for British consumers to shop online.

" With the majority of shops in the UK reopening in April , it will be vital for online retailers to convert online footfall into sales ," the researchers said , arguing that more fashion shopping will transition online in the coming months.

63% of people are more likely to buy fashion items online

63% of fashion shoppers are more likely to buy clothing and accessories online now than before the pandemic, while 26% say they prefer to physically see the product before purchasing.

60% of UK consumers shop on Amazon

Amazon may not be a fashion company yet , but it is gradually expanding its influence in the fashion market . Currently, Amazon is the most visited fashion website by consumers in the UK: 60% of fashion shoppers visit Amazon to buy clothes and accessories. At the same time, 27% of people still think that Amazon needs to improve its overall appearance so that they will shop on Amazon more regularly.

The epidemic has brought many opportunities and challenges to e-commerce sellers. In the face of the opportunities provided by the epidemic, they should seize the opportunity of consumers to shop online, provide the services and products that consumers need, and realize the conversion of traffic to sales. At the same time, in the face of the challenges brought by the epidemic, such as increased commodity competition, online sellers may also consider providing differentiated products and services to improve consumer satisfaction.