Lianyungang crystal is popular in the UK, and overseas live streaming has become a new trend

Recently, Lianyungang's Donghai County has become the object of imitation for cross-border e-commerce sellers. According to CCTV's "News Broadcast", local villagers can sell thousands of dollars worth of crystals to British customers overnight through cross-border e-commerce live broadcasts on Alibaba International Station.

According to Tichoo data analysis, in the UK TikTok rankings in January, three of the top 10 products by sales were crystal products. The average monthly search volume for the 37 most popular crystals in the UK was 570,400 times.

The picture shows CCTV's "News Broadcast" reporting on the cross-border e-commerce live broadcast of villagers in Donghai, Lianyungang

As the hometown of crystal, Donghai County is rich in crystal. Donghai crystal is pure, translucent and of excellent quality, with a reserve of 300,000 tons and a silicon content of 99.99%, ranking first in China in terms of both reserve and quality. In 2013, it was selected as one of the 20 "Symbols of Jiangsu".

Donghai County is not only the world-renowned "Crystal Capital of the World", but also has a superior geographical location. As the first county heading west of the eastern starting point of the New Eurasian Continental Bridge Economic Corridor, it is located in the overlapping area of ​​the "Belt and Road" and the Lianyungang Free Trade Pilot Zone, and its policy advantages are very obvious.

According to Wang Lina, head of the Donghai Crystal Cross-border E-commerce Center, the Donghai Crystal Cross-border E-commerce Center provides cross-border e-commerce companies with a full industrial chain service integrating R&D, intelligent manufacturing, sales, warehousing and logistics, and training through the Donghai Live E-commerce Industrial Park and the Cross-border Internet Celebrity Live Block. It also cooperates with Alibaba International Station, eBay and other cross-border platforms to establish service stations.

The current results are very obvious. The Donghai Crystal Cross-border E-commerce Center has grown from less than 120 young contracted anchors to 1,156 now. It has added handicrafts and furniture areas, and has 12 cooperation platforms.

What is more worth mentioning is that the cross-border e-commerce live streaming sales model adopted by Donghai County has attracted the attention of a large number of cross-border e-commerce sellers. As early as 2019, cross-border live streaming sales has become a direction for some cross-border sellers to explore. As a pioneer in domestic live streaming e-commerce, Alibaba intended to promote this model when Taobao Live was initially successful, and TikTok is also preparing to export its domestic live streaming sales experience overseas.

Industry insiders said that live streaming e-commerce has not yet taken shape overseas. Taking the US live streaming e-commerce market as an example, although free platforms such as YouTube.com, Twitch and Facebook also allow sellers to interact with viewers in the form of live streaming, the only platform currently established specifically for live streaming e-commerce in the United States is Amazon Live. If there are sellers who want to adopt the cross-border e-commerce live streaming model, they can be prepared to seize the opportunity.

Alibaba International Station

Live streaming sales