61% of UK consumers will shop through third-party e-commerce platforms in 2022

The UK is the third largest e-commerce market in the world and is worthy of attention from cross-border sellers.

According to the latest " 2022 Consumer Research" released by Salsify , only 19% of UK consumers are expected to shop on DTC brand websites in 2022, and more people will shop in-store (63%) or through third-party e-commerce platforms (61%).

( Image source: Salsify )

At the same time, the data shows that 29% of the respondents mainly focus on favorable prices when choosing e-commerce platforms . However, when purchasing high-priced products, 47% of the respondents are more likely to choose trusted brand products, while 36% of the respondents focus on fast logistics guarantees , and 31% of the respondents focus on lower shipping costs .

8 hottest products in the UK e-commerce market are on the list

As the largest e-commerce market in Europe, the UK is already quite mature, with high e-commerce penetration and perfect logistics and transportation , which have made the UK's e-commerce always very popular. Therefore, Chinese cross-border e-commerce sellers can focus on the UK market.

To do well in the UK market, we must first understand the purchasing habits and needs of British consumers as a whole .

According to data from E-commerce in Europe, a total of eight product categories are on the best-selling list on British e-commerce websites , among which clothing and footwear rank first in sales share , cultural and entertainment occupies second place (mainly books and audiobooks), and food products rank third.

The fourth place is home appliances and digital products, the fifth is beauty and skin care products, followed by furniture and decoration products , and the last two are movies and toys .

Logistics boosts the development of the UK e-commerce market

The logistics industry in the UK is quite developed, which has also strongly promoted the development of the UK e-commerce market.

In the UK, 61% of retailers say they can deliver within 48 hours.

Online consumers in the UK also have high requirements and demands, and prefer daytime home delivery services.

In addition to the above aspects, combined with Salsify's analysis and research, it was found that the British attach great importance to brands and have extremely high requirements for products from appearance to quality . Therefore, for merchants, they should focus on selecting high-quality brand products that meet the needs of British consumers.

Cross-border e-commerce market

UK e-commerce