Focusing on Brazil, SHEIN expands its business territory

According to a report by foreign media BTG Pactual , SHEIN has earned more than 2 billion reais ( about 400 million US dollars ) in the Brazilian market . Currently, SHEIN is looking for local partners to produce clothing for it in the Brazilian market .

In mid-December last year , SHEIN founder Xu Yangtian met with some suppliers in the local fashion retail sector in Brazil to learn about how the local clothing supply chain works . Relevant sources said that SHEIN has signed agreements with two suppliers and is currently evaluating the feasibility of related cooperation .

Like Shopee and Ali Express , SHEIN focuses on cross-border business . Its shopping app was downloaded the most in Brazil in 2021 , reaching 23.8 million times . Given its great success in Brazil, SHEIN is creating a local structure in Brazil, equipped with offices , teams and distribution centers for better development .

For e-commerce platforms , the main challenge in developing in other countries is the delivery time , which may take up to 30 days. Reverse logistics and lack of multiple channels are key factors that restrict success . In addition , the inspection and tax issues involved in product import and export have affected their competitiveness .

Currently, SHEIN has established local businesses in countries such as the United States and Portugal through local teams , distribution centers and stores . In the Brazilian market , SHEIN also needs to evaluate the production capacity of these cooperative regional suppliers in related categories (such as jeans) to improve the delivery time of goods .

In addition, SHEIN's shopping policy in the Brazilian market is also relatively favorable. It provides free shipping and free returns for products priced over R $49 . At the same time, it provides discount coupons for large purchases , and transactions over R$ 400 can enjoy discounts of up to R$80 .

In recent years, SHEIN's success in the fast fashion industry is obvious to all. Last year , SHEIN sold nearly $16 billion worth of clothing worldwide , more than half of the revenue of Inditex, the parent company of Spanish retailer Zara. In May last year , SHEIN also surpassed Amazon to become the most popular shopping app in the United States.

In general, SHEIN 's wide variety of fashion items , update speed , topicality and price positioning make it uniquely competitive . However, long delivery time , lack of multi-channel and reverse logistics are obstacles to its development in specific markets . Once these problems are solved, SHEIN will usher in a broader development prospect.

E-commerce platform

SHEIN

Fast Fashion