During the epidemic, the United States spent $1.7 trillion online, and three major categories accounted for more than 40%

During the epidemic, offline consumption was restricted, which promoted the development of the global e-commerce market, and the United States was no exception. Recently, Adobe released e-commerce data in the United States during the epidemic.

Data shows that during the epidemic period from March 2020 to February 2022, American consumers spent $1.7 trillion online, an increase of $609 billion over the total of 2018 and 2019. Among them, demand remained strong in 2021, with online spending reaching $885 billion, an increase of 8.9% year-on-year.

Looking at specific categories, the popular categories in 2021 are electronics, clothing and groceries, which account for 41.8% of the share.

As the largest category in e-commerce, the epidemic has further consolidated its leading position in the e-commerce market. In 2020 , sales of electronic products reached US$152.7 billion, a year-on-year increase of 26.8% . In 2021, it reached US$165 billion, accounting for 18.6% of the overall e-commerce share, slightly lower than 18.8% in 2020 and 21% in 2019 , mainly due to the increase in other categories .

U.S. consumers now spend an average of $13.6 billion per month on electronics , up from $9.9 billion before the pandemic. Adobe expects the category to reach $174 billion in 2022.

Because of staying at home, the proportion of clothing demand has declined. In 2020 , it increased by 9.1% year-on-year, with sales reaching US$115.8 billion . In 2021, the growth was more moderate, at US$126.2 billion, accounting for 14.3% of the entire e-commerce share, down from 18.5% in 2019 and the same as 14.2% in 2020.

Although its share has declined, apparel remains a major category, with consumers spending an average of $10.2 billion per month , up from $8.7 billion before the pandemic , and sales are expected to reach $130 billion in 2022.

2020 was a breakout year for groceries, with online spending of $73.7 billion, up 103% year-over-year. This grew to $79.2 billion in 2021. Groceries now account for 8.9% of overall e-commerce , up from 6.3% in 2019 and down slightly from 9.1% at the start of the pandemic in 2020.

Consumers spend an average of $6.7 billion per month on groceries, up from $3.1 billion before the pandemic , and sales are expected to reach $85 billion in 2022 .

Electronic products, clothing and groceries are also popular categories on major e-commerce platforms . Among them, there are more active sellers in the groceries category and the competition is the most intense.

USA

E-commerce

epidemic