Shopee to launch short video app to rival TikTok

On September 11, it was reported that Shopee will launch a short video application in the Southeast Asian market, directly targeting TikTok. It is understood that the short video project has a high priority and sufficient budget, and its newly established team includes many former ByteDance international members.

Shopee is a branch business unit of Sea Group, a leading Internet company in Southeast Asia. The group's core businesses include not only the e-commerce business Shopee, but also the gaming business Garena and the electronic payment business AirPay.

In addition, Donghai Group is also the agent of Honor of Kings and League of Legends in Southeast Asia. According to the latest news, as of September 7 this year , the total market value of Donghai Group has reached US$190.2 billion. In September last year, the total market value of Donghai Group was still hovering at the doorstep of US$100 billion.

As the group layout and target markets continue to expand, the company's business market is no longer limited to Southeast Asia, but also includes the Latin American market, especially Brazil. Due to its unique operating model, it took only one year to achieve the amazing result of being the number one in the mobile shopping program download list in Brazil. Now, Shopee is also working on entering the Indian and European markets.

Shopee 's launch of a short video application is indeed keeping up with the trend of the times. Short videos are currently a popular way of socializing, especially in the past two years. People in many parts of the world have been affected by the epidemic and have been staying at home for a long time. When people go out to travel, their demand for social interaction is forced to be suppressed. On social platforms like TikTok, short video content keeps up with hot topics, is easy to update, and has diverse content. It can meet the social needs of a variety of groups, and thus the audience is getting bigger and bigger.

In the first half of the year, TikTok surpassed Facebook for the first time and became the world's most downloaded application. As more and more accounts activate the shared yellow car function, TikTok is also striving to become a marketing tool for leading brands. Brands such as Walmart and L'Oreal have achieved good sales results on TikTok.

Now, Shopee’s launch of a short video application is a direct target for TikTok, and it also values ​​the market size of the short video field. The application results are worth waiting for!

Shopee to launch short video app